Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 25, Issue 4 (2023)
Articles
Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content : A Study Based on Organismic Integration Theory and Personality
Chi T.K Nguyen and Jusik Park
Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect
Li Mei Liu, Seong Ho Lee, and Jin Choi
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity
Yanghee Kim, Hojoon Jang, and Junhee Seok
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being
Cheonglim Lee, Yongju Kwon, and Youjae Yi
Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads
Youjung Jun and Taehyeon Eom