Content Posted in 2022
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram, Suyoung Moon and Shijin Yoo
Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice, Tae Hee Park and Dongho Yoo
Editorial: Asia Marketing Journal makes outstanding achievements in 2021, Ji Hee Song
Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model, Masaki Toyama
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers, Urandelger Gantulga and Munkhbayasgalan Ganbold
I can’t believe online. A study on how negative reviews move online shoppers to offline channel, Hyo-Jeong Kim and Sang man Han
Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories, Kyunghee Bu and Luri Lee
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior, Aisena Ivanova and Grimm Noh
Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia, Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat
Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market, Yayu Yuan and Janghyuk Lee
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach, Hyunwoo Jung, Yiling Li, and Jeonghye Choi
The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services, Mingyung Kim and Bo Reum Choi
The Safety Paradox of Self-Driving Cars, Yeh Jun Lee and Jongwon Park
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?, Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia, Mufida Sekardhani and Sujin Song
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis, Yun Kyung Oh and Jung-Min Kim
