Asia Marketing Journal
Asia Marketing Journal Follow
AMJ is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization in the Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have potential to impact academics and practice in the Marketing filed.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
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소비자의 개인주의 / 집단주의 성향이 제품평가단서 지각과 정보탐색행동에 미치는 영향에 관한 연구 Yun Yong Hwang
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