Asia Marketing Journal
Asia Marketing Journal Follow
AMJ is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization in the Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have potential to impact academics and practice in the Marketing filed.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
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Paper of the Day
브랜드 자산의 이동을 통한 기업브랜드의 재구축 Sung Tae Hong, Woon Bong Na, et al.
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