Asia Marketing Journal

Asia Marketing Journal Follow

AMJ is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization in the Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have potential to impact academics and practice in the Marketing filed.

Asia Marketing Journal
ISSN: 2765-6500 (online)
4 issues per year (April, July, October, January)

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Paper of the Day

Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers` Likelihood to Purchase Felix Septianto, Minghao Huang, et al.