Content Posted in 2024
Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic, Hojoon Jang, Junhee Seok, and Jongdae Kim
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors, LiMei Liu and Seong Ho Lee
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being, Cheonglim Lee, Yongju Kwon, and Youjae Yi
Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads, Youjung Jun and Taehyeon Eom
From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action, Seon Min Lee and Seungwoo Chun
How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth, Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun
How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service, Jin Jingchuan and Shali Wu
Identifying the Actual Impact of Online Social Interactions on Demand, Dong Soo Kim
Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives, KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong
Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect, Li Mei Liu, Seong Ho Lee, and Jin Choi
Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling, Hansol Choi and Hyemi Lee
Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content : A Study Based on Organismic Integration Theory and Personality, Chi T.K Nguyen and Jusik Park
Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context, Yusu Lee and Jinhee Choi
Observer Responses to Others' Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction, Shinhyoung Lee
Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior, Hojin Choo and Sue Hyun Lee
Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences, Bo Liu, Sang-Eun Byun, and Sookeun Byun
The Effect of eWOM on Movie Sales Considering Competition and Culture, JungWon Lee and Cheol Park
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective, JeongGyu Lee and Dong Hoo Kim
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns, Elisa Legros, Yoonju Han, and Jeong Eun Park
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity, Yanghee Kim, Hojoon Jang, and Junhee Seok
