Content Posted in 2024
Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic, Hojoon Jang, Junhee Seok, and Jongdae Kim
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being, Cheonglim Lee, Yongju Kwon, and Youjae Yi
Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads, Youjung Jun and Taehyeon Eom
Identifying the Actual Impact of Online Social Interactions on Demand, Dong Soo Kim
Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives, KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong
Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect, Li Mei Liu, Seong Ho Lee, and Jin Choi
Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling, Hansol Choi and Hyemi Lee
Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content : A Study Based on Organismic Integration Theory and Personality, Chi T.K Nguyen and Jusik Park
Observer Responses to Others' Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction, Shinhyoung Lee
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity, Yanghee Kim, Hojoon Jang, and Junhee Seok