Content Posted in 2026
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response, Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type, Jee Won Kim, Yeonsoo Kim, and Jino Chung
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach, Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness, Minsik Cho and Suna La
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives, Jungyong Ahn
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control, Yi-seo Jo and Eunice Eun-Sil Kim
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing, Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance, Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies, Hye Ra Oh and Yunjae Cheong
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation, Li Li and Dhakir Abbas Ali
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention, You Jin Song and Sejung Marina Choi
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness, JungWon Lee and Cheol Park
