Content Posted in 2026
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness, Minsik Cho and Suna La
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives, Jungyong Ahn
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control, Yi-seo Jo and Eunice Eun-Sil Kim
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance, Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation, Li Li and Dhakir Abbas Ali
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness, JungWon Lee and Cheol Park
