Content Posted in 2023

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Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity, Kwanho Suk

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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry, HaeJin Seo, Linlin Fu, and Tae Ho Song

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Do CSR Activities Improve Short-Term Financial Performance? Competitive Mediating Effects of Job Satisfaction, JungWon Lee and Cheol Park

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Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade, Molan Kim

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Editorial: Together with the Asia Marketing Journal, Jaewon Yoo, Woo Jin Choi, and Minki Kim

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Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product, Sinae Lee and Dongwon Min

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Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude toward Discount Code Use, Mira Lee and Taehee Park

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Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm, Ji Hee Song

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Gift Sharing on Social Media: What Drives It?, Mira Lee and Yoon-Hee Kang

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How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?, Jeongbin Whang

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How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program, Eujin Park

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How Residential Mobility Influences Material and Experiential Purchases, Sujeong Hong

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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App, Olga Roshchupkina, Olga Kim, and Eun-Ju Lee

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Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude, Olga Roshchupkina and Gi-Du Kang

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Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market, THI TUYET NHUNG TRAN

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The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence, DaHee Han and Claire Heeryung Kim

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The Differential Effects of Virtual Reality (VR) on the Novice and Experienced VR Users, Youjung Jun

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The Effects of Self-development, Self-therapy, and Self-presentation Motivations on Quality of Life, Visitor Loyalty, and Omnivorous Cultural Engagement through Visitor Satisfaction in Art Museums: Examining the Moderation Effect of Age and Attitude toward SNS Posting, Minyeong Yi and Suna La

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Understanding the Continuance Intention to Use Chatbot Services, Jeeyeon Kim, Yiling Li, and Jeonghye Choi

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Updated Reviews and Trends in Consumer Neuroscience, Jin Ho Yun

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Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games, Rhino Kim and Sue Ryung Chang