Content Posted in 2023
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry, HaeJin Seo, Linlin Fu, and Tae Ho Song
How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program, Eujin Park
How Residential Mobility Influences Material and Experiential Purchases, Sujeong Hong
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App, Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market, THI TUYET NHUNG TRAN