Content Posted in 2023

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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry, HaeJin Seo, Linlin Fu, and Tae Ho Song

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Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade, Molan Kim

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Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm, Ji Hee Song

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How desirable is the medium? Effect of point accumulation scheme on consumer loyalty toward reward program, Eujin Park

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How Residential Mobility Influences Material and Experiential Purchases, Sujeong Hong

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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App, Olga Roshchupkina, Olga Kim, and Eun-Ju Lee

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Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market, THI TUYET NHUNG TRAN