How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?

Authors

Jeongbin Whang, Korea University Business School, Korea University, Seoul, KoreaFollow

ORCID

JeongbinWhang: 0000-0003-3749-4748

Abstract

Firm innovativeness and financing capacity are critical signals to stakeholders as they are key drivers of firm performance and competitiveness and indicate the firm's ability to fund its operations and growth initiatives. Based on signaling theory, this study investigates the signaling effect of a firm's innovativeness and creditworthiness and examines its signaling effectiveness. Using Korean innovation data and Korea Investors Service financial data for nine years, the findings indicate that a firm's technological innovation has a negative impact on its credit ratings, while non-technological innovation has a positive impact. Furthermore, a firm's credit ratings positively impact its performance. The current study contributes to the literature on signaling theory by exploring the signaling effect of a firm's innovativeness and creditworthiness. The findings provide insights for managers on how to send and monitor signals to stakeholders.

Recommended Citation

Whang, Jeongbin (2023) "How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?," Asia Marketing Journal: Vol. 25 : Iss. 1 , Article 5.
Available at: https://doi.org/10.53728/2765-6500.1606

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This work is licensed under a Creative Commons Attribution 4.0 License.