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Asia Marketing Journal

    Content Posted in 2025

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    A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies, Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song

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    Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption, Chaeyeong Kim

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    Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adults, Sukyoung Kang and Sanghee Kim

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    Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews, Jooa Baek and Yeongbae Choe

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    Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources, Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim

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    Editorial: A New Chapter for Asia Marketing Journal, Woojung Chang, Minki Kim, Jaehoon Lee, and Choongbeom Choi

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    Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion, Kwanho Suk and Triza Mudita

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    Exploring the impact of negative brand experiences on consumer emotions and behavior, Li Mei Liu and Seong Ho Lee

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    How Implicit Theories Can Enhance or Reduce Charitable Behavior, Yoni Yoon and Jongwon Park

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    Illuminating the Pathway from Social Media Marketing Stimuli to Skincare Brand Choice Through Product Effectiveness, Elfi Elfi, Sabrina O. Sihombing, and Ferdi Antonio

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    K means clustering analysis for Chinese tourists' segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region, Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang

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    Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms, Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang

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    Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication Services, Jiwon Baek, HaeJin Seo, and Tae Ho Song

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    Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to Recommendations, Hee-Kyung Ahn and Eunkyoung Lee

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    SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability, Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti

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    The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective, Muhammad Naparin

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    The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model, Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han

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    Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model, Nayeon Baek and Hyemi Lee

 
 
 

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