Content Posted in 2025
Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption, Chaeyeong Kim
Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adults, Sukyoung Kang and Sanghee Kim
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews, Jooa Baek and Yeongbae Choe
Editorial: A New Chapter for Asia Marketing Journal, Woojung Chang, Minki Kim, Jaehoon Lee, and Choongbeom Choi
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion, Kwanho Suk and Triza Mudita
Exploring the impact of negative brand experiences on consumer emotions and behavior, Li Mei Liu and Seong Ho Lee
Illuminating the Pathway from Social Media Marketing Stimuli to Skincare Brand Choice Through Product Effectiveness, Elfi Elfi, Sabrina O. Sihombing, and Ferdi Antonio
Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication Services, Jiwon Baek, HaeJin Seo, and Tae Ho Song
Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to Recommendations, Hee-Kyung Ahn and Eunkyoung Lee
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model, Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model, Nayeon Baek and Hyemi Lee
