Content Posted in 2025
A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies, Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song
Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption, Chaeyeong Kim
Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adults, Sukyoung Kang and Sanghee Kim
Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience, MinChung Kim and YongHee Kim
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews, Jooa Baek and Yeongbae Choe
Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources, Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim
Editorial: A New Chapter for Asia Marketing Journal, Woojung Chang, Minki Kim, Jaehoon Lee, and Choongbeom Choi
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion, Kwanho Suk and Triza Mudita
Exploring the impact of negative brand experiences on consumer emotions and behavior, Li Mei Liu and Seong Ho Lee
Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences, Ohjin Kwon, Young Jee Han, and Hakkyun Kim
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories, Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong
How Implicit Theories Can Enhance or Reduce Charitable Behavior, Yoni Yoon and Jongwon Park
Illuminating the Pathway from Social Media Marketing Stimuli to Skincare Brand Choice Through Product Effectiveness, Elfi Elfi, Sabrina O. Sihombing, and Ferdi Antonio
K means clustering analysis for Chinese tourists' segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region, Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang
Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms, Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang
Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication Services, Jiwon Baek, HaeJin Seo, and Tae Ho Song
Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to Recommendations, Hee-Kyung Ahn and Eunkyoung Lee
Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs, Hyunkyu Jang and Raj Raghunathan
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability, Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti
The Effect of Customer Perception of Service Failure and Recovery on Relationship Dissolution Behavior: Evidence in Airline Services, JiHyo Moon, Sang-Lin Han, and Jong Won Lee
The Effect of National Brand Failure on Micro-National Image and Attitudes Toward Other Brands: The Moderating Role of Ethnocentrism, Lingge Jia and Seong Do Cho
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model, Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model, Nayeon Baek and Hyemi Lee
