Content Posted in 2025

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Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption, Chaeyeong Kim

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Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion, Kwanho Suk and Triza Mudita

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The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective, Muhammad Naparin

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The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model, Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han

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Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model, Nayeon Baek and Hyemi Lee