Most Recent Additions*
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
Nayeon Baek and Hyemi Lee
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
Kwanho Suk and Triza Mudita
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LiMei Liu and Seong Ho Lee
Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences
Bo Liu, Sang-Eun Byun, and Sookeun Byun
From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action
Seon Min Lee and Seungwoo Chun
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
JeongGyu Lee and Dong Hoo Kim
How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service
Jin Jingchuan and Shali Wu
Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
Hojin Choo and Sue Hyun Lee
Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context
Yusu Lee and Jinhee Choi
How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth
Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun
The Effect of eWOM on Movie Sales Considering Competition and Culture
JungWon Lee and Cheol Park
Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling
Hansol Choi and Hyemi Lee
Observer Responses to Others' Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction
Shinhyoung Lee
Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic
Hojoon Jang, Junhee Seok, and Jongdae Kim
Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives
KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong
*Updated as of 02/05/25.
