Most Recent Additions*

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Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat

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The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park

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빙그레 요플레의 시장 선도적 신제품 마케팅전략
So Young Kim, Heon Soo Jung, and Young Chan Kim

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한국그런포스펌프㈜: 마케팅활동의 현지화 및 차별화
Seong Yeon Park, Hong Jai Rhee, and Young Hyuck Joo

*Updated as of 08/07/22.