Most Recent Additions*
Exploring the impact of negative brand experiences on consumer emotions and behavior
Li Mei Liu and Seong Ho Lee
Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication Services
Jiwon Baek, HaeJin Seo, and Tae Ho Song
Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to Recommendations
Hee-Kyung Ahn and Eunkyoung Lee
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
Illuminating the Pathway from Social Media Marketing Stimuli to Skincare Brand Choice Through Product Effectiveness
Elfi Elfi, Sabrina O. Sihombing, and Ferdi Antonio
Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adults
Sukyoung Kang and Sanghee Kim
Editorial: A New Chapter for Asia Marketing Journal
Woojung Chang, Minki Kim, Jaehoon Lee, and Choongbeom Choi
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
Nayeon Baek and Hyemi Lee
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
Kwanho Suk and Triza Mudita
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LiMei Liu and Seong Ho Lee
Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences
Bo Liu, Sang-Eun Byun, and Sookeun Byun
From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action
Seon Min Lee and Seungwoo Chun
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
JeongGyu Lee and Dong Hoo Kim
How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service
Jin Jingchuan and Shali Wu
Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
Hojin Choo and Sue Hyun Lee
Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context
Yusu Lee and Jinhee Choi
*Updated as of 04/25/25.
