Most Recent Additions*
How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service
Jin Jingchuan and Shali Wu
Paying Back to Good Deeds: A Text Mining Approach to Explore Don-jjul as Pro-consumption Behavior
Hojin Choo and Sue Hyun Lee
Nodding as a Catalyst for Improving Attitudes and Purchase Intentions in Online Context
Yusu Lee and Jinhee Choi
How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth
Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun
The Effect of eWOM on Movie Sales Considering Competition and Culture
JungWon Lee and Cheol Park
Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling
Hansol Choi and Hyemi Lee
Observer Responses to Others' Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction
Shinhyoung Lee
Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic
Hojoon Jang, Junhee Seok, and Jongdae Kim
Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives
KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong
Experiencing High Loneliness Increases Evaluation of Products in Social Media Ads
Youjung Jun and Taehyeon Eom
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being
Cheonglim Lee, Yongju Kwon, and Youjae Yi
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity
Yanghee Kim, Hojoon Jang, and Junhee Seok
Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect
Li Mei Liu, Seong Ho Lee, and Jin Choi
Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content : A Study Based on Organismic Integration Theory and Personality
Chi T.K Nguyen and Jusik Park
Gift Sharing on Social Media: What Drives It?
Mira Lee and Yoon-Hee Kang
Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games
Rhino Kim and Sue Ryung Chang
Understanding the Continuance Intention to Use Chatbot Services
Jeeyeon Kim, Yiling Li, and Jeonghye Choi
*Updated as of 08/12/24.
