Most Recent Additions*
Gift Sharing on Social Media: What Drives It?
Mira Lee and Yoon-Hee Kang
Winning Back Attendance: Effects of Winning Performance, Online Search, and the MLB Rule Changes for More Dynamic Games
Rhino Kim and Sue Ryung Chang
Understanding the Continuance Intention to Use Chatbot Services
Jeeyeon Kim, Yiling Li, and Jeonghye Choi
The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence
DaHee Han and Claire Heeryung Kim
Do CSR Activities Improve Short-Term Financial Performance? Competitive Mediating Effects of Job Satisfaction
JungWon Lee and Cheol Park
Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
Olga Roshchupkina and Gi-Du Kang
Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude toward Discount Code Use
Mira Lee and Taehee Park
Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
Sinae Lee and Dongwon Min
How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?
Jeongbin Whang
Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
Kwanho Suk
Editorial: Together with the Asia Marketing Journal
Jaewon Yoo, Woo Jin Choi, and Minki Kim
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
HaeJin Seo, Linlin Fu, and Tae Ho Song
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
*Updated as of 11/28/23.
