Most Recent Additions*
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control
Yi-seo Jo and Eunice Eun-Sil Kim
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
JungWon Lee and Cheol Park
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness
Minsik Cho and Suna La
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation
Li Li and Dhakir Abbas Ali
The Effect of Customer Perception of Service Failure and Recovery on Relationship Dissolution Behavior: Evidence in Airline Services
JiHyo Moon, Sang-Lin Han, and Jong Won Lee
The Effect of National Brand Failure on Micro-National Image and Attitudes Toward Other Brands: The Moderating Role of Ethnocentrism
Lingge Jia and Seong Do Cho
Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences
Ohjin Kwon, Young Jee Han, and Hakkyun Kim
Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs
Hyunkyu Jang and Raj Raghunathan
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong
Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience
MinChung Kim and YongHee Kim
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti
K means clustering analysis for Chinese tourists' segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region
Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang
How Implicit Theories Can Enhance or Reduce Charitable Behavior
Yoni Yoon and Jongwon Park
A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song
Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms
Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang
Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources
Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim
Exploring the impact of negative brand experiences on consumer emotions and behavior
Li Mei Liu and Seong Ho Lee
Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication Services
Jiwon Baek, HaeJin Seo, and Tae Ho Song
*Updated as of 02/26/26.
