Most Recent Additions*
Ensouling Progressive Partnership Synergy in Marketing to Revive the Indonesian Furniture Industry
Ahmad Ikhwan Setiawan, Fatimah Fatimah, and Cheryl Marlitta Stefia
The Impact of Fear of Aging on Luxury Consumption Among Middle-Aged Women
Jiyeon Lee, Xiaofei Wu, and Dongwoo Ko
Social Exclusion Cues and Collective Action Motivation in Environmental Campaigns: The Buffering Role of Social Support
Hwan-Ho Noh and Warren B. Chik
The Price of Expectation: How Luxury Consumers React to Quality Crises
Jeong Ah Yoo, Daye Hong, and Yoon Hi Sung
Uncovering App Activity Patterns Behind E-Commerce App Usage: An Explainable AI Framework
Myounggu Lee and Hye-Jin Kim
Can AI-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?
Chaewon Song and Sujin Song
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies
Hye Ra Oh and Yunjae Cheong
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
Jee Won Kim, Yeonsoo Kim, and Jino Chung
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
You Jin Song and Sejung Marina Choi
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control
Yi-seo Jo and Eunice Eun-Sil Kim
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
JungWon Lee and Cheol Park
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness
Minsik Cho and Suna La
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation
Li Li and Dhakir Abbas Ali
*Updated as of 07/03/26.
