Most Recent Additions*
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior
Aisena Ivanova and Grimm Noh
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi
I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han
Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat
Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
Yayu Yuan and Janghyuk Lee
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
Tae Hee Park and Dongho Yoo
The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park
Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services
Sangwoo Park, Woo Jin Choi, and Dongwoo Shin
Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga
Authentic Information on the Back Label of Wine Bottle
Beomjoon Choi and Jaewoo Joo
The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market
Jun B. Kim
빙그레 요플레의 시장 선도적 신제품 마케팅전략
So Young Kim, Heon Soo Jung, and Young Chan Kim
통합적 브랜드 전략과 창의적 미디어 솔루션을 조화시킨 마케팅 커뮤니케이션 선도기업
Eun Ju Lee, Chang Jo Yoo, and Sang Lin Han
음악 산업에 있어 성공적 비즈니스 모델인 SK Telecom의 멜론(MelOn)
Pil Hwa Yoo, Suke Kyu Lee, and Kyoung Sik Kim
한국그런포스펌프㈜: 마케팅활동의 현지화 및 차별화
Seong Yeon Park, Hong Jai Rhee, and Young Hyuck Joo
소비자 비만관리 행동에 있어 자아개념과 주관적 규범의 영향 및 자기통제감의 조절변수적 영향
Hyung Shik Jung and Young Shim Kim
*Updated as of 08/07/22.
