Most Recent Additions*
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
HaeJin Seo, Linlin Fu, and Tae Ho Song
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
THI TUYET NHUNG TRAN
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers
Urandelger Gantulga and Munkhbayasgalan Ganbold
Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model
Masaki Toyama
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach
Hyunwoo Jung, Yiling Li, and Jeonghye Choi
Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories
Kyunghee Bu and Luri Lee
What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
Mufida Sekardhani and Sujin Song
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior
Aisena Ivanova and Grimm Noh
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi
I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han
Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat
*Updated as of 03/28/23.
