Most Recent Additions*
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies
Hye Ra Oh and Yunjae Cheong
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
Jee Won Kim, Yeonsoo Kim, and Jino Chung
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
You Jin Song and Sejung Marina Choi
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control
Yi-seo Jo and Eunice Eun-Sil Kim
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
JungWon Lee and Cheol Park
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness
Minsik Cho and Suna La
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation
Li Li and Dhakir Abbas Ali
The Effect of Customer Perception of Service Failure and Recovery on Relationship Dissolution Behavior: Evidence in Airline Services
JiHyo Moon, Sang-Lin Han, and Jong Won Lee
The Effect of National Brand Failure on Micro-National Image and Attitudes Toward Other Brands: The Moderating Role of Ethnocentrism
Lingge Jia and Seong Do Cho
Giving Locally or Globally? How the Destination of Corporate Charitable Donations Shapes Consumer Brand Preferences
Ohjin Kwon, Young Jee Han, and Hakkyun Kim
Saving Face While Earning Rewards: Reward-Both Referral Programs More Effectively Elicit Referrals for Experiential Purchases than Reward-Me Programs
Hyunkyu Jang and Raj Raghunathan
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong
Customer Satisfaction and Shareholder Value in the Hospitality and Tourism Industry: The Moderating Role of a CEO’s Marketing Experience
MinChung Kim and YongHee Kim
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti
*Updated as of 04/11/26.
