Most Recent Additions*
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti
K means clustering analysis for Chinese tourists' segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region
Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang
How Implicit Theories Can Enhance or Reduce Charitable Behavior
Yoni Yoon and Jongwon Park
A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song
Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms
Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang
Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources
Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim
Exploring the impact of negative brand experiences on consumer emotions and behavior
Li Mei Liu and Seong Ho Lee
Measuring the Effect of a Brand Communication Strategy through Consumer-Generated Content: A Case Study of Telecommunication Services
Jiwon Baek, HaeJin Seo, and Tae Ho Song
Rethinking Money: How the Backfire Effect Shapes Consumer Reactions to Recommendations
Hee-Kyung Ahn and Eunkyoung Lee
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
Illuminating the Pathway from Social Media Marketing Stimuli to Skincare Brand Choice Through Product Effectiveness
Elfi Elfi, Sabrina O. Sihombing, and Ferdi Antonio
Beyond Revenge Spending: Exploring the Role of Loneliness and Online Brand Equity in Sustained Luxury Consumption Among Asian MZ Adults
Sukyoung Kang and Sanghee Kim
Editorial: A New Chapter for Asia Marketing Journal
Woojung Chang, Minki Kim, Jaehoon Lee, and Choongbeom Choi
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
Nayeon Baek and Hyemi Lee
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
Kwanho Suk and Triza Mudita
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
*Updated as of 07/01/25.
