Most Recent Additions*
When Going Alone Feels Right: The Effect of Solo Cues on Interest in Attending Cultural Events
Inyoung Lee and Sang-Hoon Kim
Bridging the Intention-Behavior Gap in Adopting Zero-Waste Grocery Retail Store
Elizabeth Jacob and Salil Sahadevan
Risk, Benefit, and Trust in Emotionally Intense Services: A Moderated Mediation Model of Home-Based Palliative Care Adoption in China
Cong Zhuang, Wenfeng Wei, and Kyung-Min Kim
Bright Shadows, Fresh Appeal: How Shadow Brightness Shapes Perceptions of Fresh Products
Jonghee Kum, Hyewon Cho, and Hyejin Lee
Smart Tourism Technology and Sustainable Tourism: Creating Vivid Memories to Drive Tourists' Behavioural Intention
Hatane Semuel, Regina Jokom, Trixie Nova Bella Tandijaya, and Sienny Thio
The Afterlife of Luxury: Triggers, Intentions, and Channel Preference in China's Resale Boom
Junfeng Shi and Dehua Xia
Ensouling Progressive Partnership Synergy in Marketing to Revive the Indonesian Furniture Industry
Ahmad Ikhwan Setiawan, Fatimah Fatimah, and Cheryl Marlitta Stefia
The Impact of Fear of Aging on Luxury Consumption Among Middle-Aged Women
Jiyeon Lee, Xiaofei Wu, and Dongwoo Ko
Social Exclusion Cues and Collective Action Motivation in Environmental Campaigns: The Buffering Role of Social Support
Hwan-Ho Noh and Warren B. Chik
The Price of Expectation: How Luxury Consumers React to Quality Crises
Jeong Ah Yoo, Daye Hong, and Yoon Hi Sung
Uncovering App Activity Patterns Behind E-Commerce App Usage: An Explainable AI Framework
Myounggu Lee and Hye-Jin Kim
Can AI-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?
Chaewon Song and Sujin Song
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies
Hye Ra Oh and Yunjae Cheong
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
Jee Won Kim, Yeonsoo Kim, and Jino Chung
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
You Jin Song and Sejung Marina Choi
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
*Updated as of 10/05/26.
