Most Popular Papers*
Incomplete Decisions on Reward-Based Crowdfunding Platforms: Exploring Motivations from Temporal and Social Perspectives
KwangWook Gang, Hoon S. Cha, and Ilyoo B. Hong
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Crisis to Opportunity: The Role of Consumer Awareness in Mergers and Acquisitions (M&As) during the COVID-19 Pandemic
Hojoon Jang, Junhee Seok, and Jongdae Kim
Observer Responses to Others' Charitable Donations: Effects of the Donor Social Class-Donation Type Interaction
Shinhyoung Lee
Literature Review of Extended Reality Research in Consumer Experience: Insight From Semantic Network Analysis and Topic Modeling
Hansol Choi and Hyemi Lee
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
Olga Roshchupkina and Gi-Du Kang
* Based on the average number of full-text downloads per day since the paper was posted.