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Asia Marketing Journal

Most Popular Papers*

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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee

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Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee

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“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn

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Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe

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From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu

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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor

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The Afterlife of Luxury: Triggers, Intentions, and Channel Preference in China's Resale Boom
Junfeng Shi and Dehua Xia

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Smart Tourism Technology and Sustainable Tourism: Creating Vivid Memories to Drive Tourists' Behavioural Intention
Hatane Semuel, Regina Jokom, Trixie Nova Bella Tandijaya, and Sienny Thio

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Bridging the Intention-Behavior Gap in Adopting Zero-Waste Grocery Retail Store
Elizabeth Jacob and Salil Sahadevan

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The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han

* Based on the average number of full-text downloads per day since the paper was posted.

 
 

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