Most Popular Papers*
Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide
Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, and Yoo
Movie Choice under Joint Decision
Young Ju Kim and Jae Hwan Kim
Social Comparison Theory and Interpersonal Contact
Y. Jin Youn and Kiwan Park
The Effect of Emotional Certainty on Attitudes in Advertising
Sang Yong Bok and Dong Won Min
A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality
Sang Mook Kim, Joo Nam Kim, and Min Jae Park
Differences in Reactions to Sales Promotions
Chang Soo Kim and Myung Soo Jo
Exploring the Role of Preference Heterogeneity and Causal Attribution in Online Ratings Dynamics
Wu Jin Chu and Min Jung Roh
Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market
Min Kyung Kim and Ins Eong Song
Technology Licensing Agreements from an Organizational Learning Perspective
Jong Kuk Lee and Sang Young Song
The Role of Perceived Quality in New Product Adoption Process in China
Ji Yoon Kim and Xina Yuan
* Based on the average number of full-text downloads per day since the paper was posted.
