Most Popular Papers*
Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga
Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services
Sangwoo Park, Woo Jin Choi, and Dongwoo Shin
Authentic Information on the Back Label of Wine Bottle
Beomjoon Choi and Jaewoo Joo
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Does Political Orientation Affect the Evaluation of Artificial Intelligence?
Haejoo Han, Sujin Park, and Kyoungmi Lee
* Based on the average number of full-text downloads per day since the paper was posted.