Most Popular Papers*
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
You Jin Song and Sejung Marina Choi
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
Jee Won Kim, Yeonsoo Kim, and Jino Chung
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin
* Based on the average number of full-text downloads per day since the paper was posted.
