Most Popular Papers*
The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park
Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga
Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services
Sangwoo Park, Woo Jin Choi, and Dongwoo Shin
The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market
Jun B. Kim
Authentic Information on the Back Label of Wine Bottle
Beomjoon Choi and Jaewoo Joo
The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style
Juyon Lee and Wujin Chu
BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
Sharon Blady
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
Does Political Orientation Affect the Evaluation of Artificial Intelligence?
Haejoo Han, Sujin Park, and Kyoungmi Lee
* Based on the average number of full-text downloads per day since the paper was posted.
