Most Popular Papers*
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong
A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song
* Based on the average number of full-text downloads per day since the paper was posted.
