• Home
  • Search
  • Browse Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content
  • Home
  • My Account
Asia Marketing Journal

Most Popular Papers*

PDF

Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang

PDF

I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han

PDF

The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi

PDF

What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim

PDF

Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat

PDF

Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor

PDF

Editorial: Asia Marketing Journal makes outstanding achievements in 2021
Ji Hee Song

PDF

The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park

PDF

Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
Tae Hee Park and Dongho Yoo

PDF

The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style
Juyon Lee and Wujin Chu

* Based on the average number of full-text downloads per day since the paper was posted.

 
 

Browse

  • Disciplines
  • Authors

Search

Advanced Search

  • Notify me via email or RSS
 
Digital Commons

Home | My Account | Accessibility Statement

Privacy Copyright

Korean Marketing Association