Most Popular Papers*
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
Kwanho Suk and Triza Mudita
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
Nayeon Baek and Hyemi Lee
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LiMei Liu and Seong Ho Lee
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
JeongGyu Lee and Dong Hoo Kim
* Based on the average number of full-text downloads per day since the paper was posted.
