Most Popular Papers*
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
THI TUYET NHUNG TRAN
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
HaeJin Seo, Linlin Fu, and Tae Ho Song
* Based on the average number of full-text downloads per day since the paper was posted.