Most Popular Papers*
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers
Urandelger Gantulga and Munkhbayasgalan Ganbold
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model
Masaki Toyama
Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories
Kyunghee Bu and Luri Lee
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach
Hyunwoo Jung, Yiling Li, and Jeonghye Choi
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior
Aisena Ivanova and Grimm Noh
What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
Mufida Sekardhani and Sujin Song
* Based on the average number of full-text downloads per day since the paper was posted.
