Most Popular Papers*
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
Jin-A Choi, Sufyan M. Baksh, and Hyuk Jun Cheong
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
* Based on the average number of full-text downloads per day since the paper was posted.
