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Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
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The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
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Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
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Editorial: Asia Marketing Journal makes outstanding achievements in 2021
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The Safety Paradox of Self-Driving Cars
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Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
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The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style
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