Most Popular Papers*

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Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
Kwanho Suk and Triza Mudita

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Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
Nayeon Baek and Hyemi Lee

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Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption
Chaeyeong Kim

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The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective
Muhammad Naparin

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The Impact of Chat GPT's Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han

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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee

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The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park

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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor

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The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
JeongGyu Lee and Dong Hoo Kim

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Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LiMei Liu and Seong Ho Lee