Most Popular Papers*
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being
Cheonglim Lee, Yongju Kwon, and Youjae Yi
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity
Yanghee Kim, Hojoon Jang, and Junhee Seok
Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
Olga Roshchupkina and Gi-Du Kang
The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence
DaHee Han and Claire Heeryung Kim
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
* Based on the average number of full-text downloads per day since the paper was posted.