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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
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Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
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Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
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Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang

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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
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How Residential Mobility Influences Material and Experiential Purchases
Sujeong Hong

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Exploring Social Entrepreneurship of the First Social Enterprise in South Korea: The Case of the Founder of Dong Wha Pharm
Ji Hee Song

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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim

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Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo

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Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
HaeJin Seo, Linlin Fu, and Tae Ho Song