Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 27, Issue 4 (2025)
Articles
The Impact of Sense of Power on Consumer Click-Through Intention Under AI Personalized Recommendation
Li Li and Dhakir Abbas Ali
How Does a Consumer’s Anticipated Happiness Influence Participation in Value Co-creation? : Focusing on Definition of Happiness
Minsik Cho and Suna La
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
When and Why Managerial ResponsesWork: A Dual-Process Model of Linguistic Cues, Review Rating, and Usefulness
JungWon Lee and Cheol Park
Mitigating Appearance Threats: The Differential Effects of Compensatory Consumption on Self-Control
Yi-seo Jo and Eunice Eun-Sil Kim
Strategic Distribution, Digital Marketing, and Open Innovation: Toward Integrated Capability Development for SME Performance
Johannes Baptista Halik, Maria Yessica Halik, Septin Basongan, and Jhoel Mapau
