Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 26, Issue 3 (2024)
Articles
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
JeongGyu Lee and Dong Hoo Kim
From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action
Seon Min Lee and Seungwoo Chun
Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences
Bo Liu, Sang-Eun Byun, and Sookeun Byun
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LiMei Liu and Seong Ho Lee
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
