EDITOR-IN-CHIEF
Professor Ji Hee Song University of Seoul, Korea Website | ORCID:0000-0003-3002-3943 Research Topics: Interactive Marketing, New Media Marketing, Martech
ASSOCIATE EDITORS
Professor Hwan Chung Konkuk University, Korea Website | ORCID:0000-0002-6331-9495 Research Topics: Marketing Channel Strategy, Retail Competition, Product Line Design
Associate Professor Molan Kim Ulsan National Institute of Science and Technology (UNIST), Korea Website | Research Topics: Marketing Strategy, Digital Marketing, Marketing Ethics
Associate Professor Jaewon Yoo Soongsil University, Korea Website | ORCID:0000-0002-4019-5987 Research Topics: Sales Marketing, CRM, Marketing Analytics
EDITORIAL BOARD MEMBERS
Associate Professor Victor A. Barger University of Wisconsin-Whitewater, USA Website | ORCID:000-0001-5367-3645 Research Topics: Consumer Behavior, Digital Marketing, Language, Sociolinguistics, Social Media Listening, Artificial Intelligence, Machine learning, and Natural Language Processing
Professor Jinhee Choi Korea University Business School, Korea Website | ORCID:0000-0002-2196-6117 Research Topics: Consumer Goal Pursuit, Consumer Decision Making, Product Display
Professor Jeonghye Choi Yonsei University, Korea Website | Research Topics: Digital Marketing, Digital Content, Digital Healthcare
Associate Professor Tuck Siong Chung ESSEC Business School, Singapore Website | ORCID:0000-0002-2202-4420 Research Topics: Marketing and Data Analytics, Marketing Models, Marketing Strategy
Assistant Professor Tatiana Dyachenko University of Georgia, USA Website | ORCID: 0000-0001-8819-6578 Research Topics: Quantitative Methods and Modeling of Consumer Behavior, Bayesian Analysis, Choice Modeling, Conjoint Analysis
Associate Professor Ty Henderson University of Texas at Austin, USA Website | Research Topics: Social Choice/Embedded Premiums, Sales Promotion, Non-Compensatory Choice, Bayesian Econometrics, Statistical Models of Behavior
Professor Akihiro Inoue Keio University, Japan Website | Research Topics: Market Share Models, Market Response, Consumer Preferences
Associate Professor Alex Jiyoung Kim Sungkyunkwan University, Korea Website | E-Mail: Research Topics: Digital Marketing, Marketing Strategy, Advertising
Assistant Professor Jeeyeon Kim National Sun Yat-Sen University, Taiwan Website | ORCID: 0000-0002-4818-4385 Research Topics: Digital Marketing, Omnichannel Retailing, Mobile App, Big Data/Log Data Analytics, Text-Mining, Image Processing, Social Media, Influencers, Martech, Adtech
Assistant Professor Min Jung Kim Manhattan university, USA Website | ORCID: 0000-0003-2301-1127 Research Topics: Consumer Financial Decision-Making; Logo design/redesign, Cultural Differences
Assistant Professor Sun Ah Kim Concordia University, Canada Website | Research Topics: Consumer Information Search and Choice, Bayesian Methods, Technology and Policy on Consumer Choice
Assistant Professor Sunghoon Kim Arizona State University, USA Website | Research Topics: Marketing Analytics, Unstructured Text Data Analysis and Digital Marketing Topics
Assistant Professor Youngju Kim NEOMA Business School, France Website | Research Topics: Demand Model and Choice Model, Bayesian Analysis, Food Labeling, Sustainable Products
Associate Professor Alok Kumar University of Nebraska-Lincoln, USA Website | Research Topics: Business-to-Business Relationships, Distribution Channels, Supply Chain Relationships, and Marketing Strategy
Dr. Kyuseop Kwak University of Technology Sydney, Australia Website | ORCID: 0000-0001-7631-6472 Research Topics: Consumer Choice Models Based on Consumer Behavior and Economic Theory
Associate Professor JaeHwan Kwon Baylor University, USA Website | ORCID: 0000-0002-0796-3139 Research Topics: Behavioral Experiment, Eye Tracking, Consumer Behavior, Judgment and Decision Making
Dr. Junbum Kwon University of New South Wales, Australia Website | ORCID: 0000-0002-1017-6849 Research Topics: Content Analysis in Mass & Social Media, Consumer Purchase Journey, Internet & Mobile Search
Dr. Ohjin Kwon Central Connecticut State University, USA Website | ORCID: 0000-0003-1749-4759 Research Topics: Demand Prediction, Spatial Models, Pricing
Professor Jong-Ho Lee Korea University Business School, Korea Website | ORCID: 0000-0002-3010-2943 Research Topics: Marketing Strategy, Innovation, Digital Marketing
Associate Professor Ju-Yeon Lee Iowa State University, USA Website | Research Topics: Customer Centricity, Business-to-Government (B2G) and Business-to-Business (B2B) Relationships, Digital/Online Channels
Professor Kyoungmi Lee Seoul National University, Korea Website | ORCID: 0000-0002-2133-5438 Research Topics: Marketing Management, Consumer Behavior, Marketing Communications
Assistant Professor Sanghak Lee Arizona State University, USA Website | ORCID: 0000-0002-5883-5065 Research Topics: Direct Utility Models, Bayesian Econometrics and Choice Modeling
Assistant Professor Seung Hwan Lee Ajou University, Korea Website | Research Topics: Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing
Assistant Professor Sungkyu Lee Akita International University, Japan Website | ORCID: 0000-0002-6852-1932 Research Topics: New Product Development, Innovations, Marketing Strategy
Assistant Professor Youseok Lee Myongji University, Korea Website | ORCID: 0000-0002-2882-9481 Research Topics: Marketing Modeling, Entertainment Marketing, High-tech Marketing
Associate Professor Lewis Lim Nanyang Technological University, Singapore Website | Research Topics: Competitive Marketing Strategy, Marketing Organizational Issues
Associate Professor Qing Liu University of Wisconsin-Madison, USA Website | ORCID: 0000-0003-3014-9503 Research Topics: Consumer Choice, Experimental Design, Conjoint Analysis, Bayesian Statistics and Big Data Analytics
Assistant Professor Hyun Chul Maeng Indian Institute of Management Bangalore, India Website | ORCID: 0000-0001-6529-727X Research Topics: Strategic Communication, Persuasion, Sales management, Pricing Strategy
Associate Professor Dongwon Min DanKook University, Korea Website | Research Topics: Social Psychology, Experimental Psychology, Health Psychology, Neuropsychology, Media Psychology, Behavioral Science
Associate Professor Risto Moisio California State University Long Beach, USA Website | ORCID: 0000-0001-6155-2093 Research Topics: Consumer Well-Being, Consumer Self-Presentation, Gender, Gift-Giving
Associate Professor Feisal Murshed Kutztown University, USA Website | ORCID: 0000-0001-5185-2834 Research Topics: Marketing Management, M&A, Financial Economics
Professor Jun-Hee Na Korea National University of Transportation, Korea Website | Research Topics: City Branding, Cultural Industry, Consumer Behavior
Visiting Professor Myungwoo Nam Georgia Institute of Technology, USA Website | Research Topics: Psychophysics, Experimental Psychology, Cognitive Science
Professor Sharon Ng Nanyang Technological University, Singapore Website | ORCID: 0000-0003-0883-0167 Research Topics: Cross-cultural Consumer Behavior, Branding, Technology, Sustainability
Associate Professor Yun Kyung Oh Dongduk Women's University, Korea Website | ORCID: 0000-0003-4759-2026 Research Topics: Marketing Analytics, Mobile Marketing, Social Media Engagement
Assistant Professor Kikyoung Park Gyeongsang National University, Korea Website | Research Topics: Processing Fluency, Regulatory Focus, Psychological Pricing, Post-Purchase Behavior, and Donation Behavior
Professor Takuya Satomura Keio University, Japan Website | ORCID: 0000-0002-4016-1082 Research Topics: Quantitative Marketing, Marketing Science, Marketing Research, Choice Modeling
Associate Professor Randall Shannon Mahidol University, Thailand Website | ORCID: 0000-0001-6348-5576 Research Topics: Retailing, Shopping Behavior, Branding, Private Label Brands, Consumer Behavior
Associate Professor Reo Song California State University Long Beach, USA Website | ORCID: 0000-0002-5007-2489 Research Topics: Innovation and Diffusion, International Marketing, Advertising, Social Media, Marketing Strategy, Financial Marketing, Customer Relationship Management (CRM), Machine Learning
Professor Tae Ho Song Pusan University, Korea Website | Research Topics: Marketing Modeling and Engineering, Societal Marketing, Chinese Market
Professor Chenting Su City University of Hong Kong, Hong Kong, China Website | ORCID: 0000-0003-4580-9607 Research Topics: Governance Issues in Supplier-Buyer Relationships, Quanxi Management in Chinese Business Circles (圈子), and Consumer Household Decision Behavior
Associate Professor Yacheng Sun Tsinghua University, China Website | ORCID: 0000-0002-8069-4123 Research Topics: Pricing, Analytical Customer Relationship Management and Online Social Networks
Professor Yongjun Sung Korea University, Korea Website | Research Topics: Branding, Consumer Psychology, New Media
Assistant Professor Chanchal Tamrakar Georgia Southern University, USA Website | ORCID: 0000-0002-4877-3841 Research Topics: Social Media, Marketing Finance Interface, Online Consumer Behavior
Professor Nobuhiko Terui Tohoku University, Japan Website | ORCID: 0000-0003-4868-0140 Research Topics: Text Analysis of Social Media, Statistical Modeling of High Dimensional Sparse Data, Econometric Modeling, Dynamic Consumer Behavior
Professor Nancy Wong University of Wisconsin-Madison, USA Website | ORCID:0000-0002-2431-4069 Research Topics: Consumer Decisions in Healthcare, Personal Finance and Sustainability, Luxury Marketing
Professor Sukki Yoon Bryant University, USA Website | ORCID:0000-0003-0092-1195 Research Topics: Branding, Integrated Marketing Communication, Consumer Psychology, International Advertising, Digital Marketing, Social Marketing
Sunyee Yoon University at Buffalo, USA Website | ORCID:0000-0001-9832-5150 Research Topics: Social Status and Mobility, Cross-Cultural Differences, Materialism
Associate Professor Xu (Vivian) Zheng City University of Hong Kong, Hong Kong, China Website | ORCID:0000-0002-5562-0253 Research Topics: Interorganizational Relationship Governance (e.g., franchising), GIS-Informed Location Choices and Their Impacts on Firms’ Financial Performance and Survival, Conflict Management, Institutional Environment
