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EDITOR-IN-CHIEF

Professor Ji Hee Song
University of Seoul, Korea
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ORCID:0000-0003-3002-3943
Research Topics: Interactive Marketing, New Media Marketing, Martech

ASSOCIATE EDITORS

Professor Woo Jin Choi
University of Seoul, Korea
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ORCID:0000-0002-1577-5533
Research Topics: Social Power, Charitable Behavior, Cultural Influence, Time-of-Day Effect

Professor Hwan Chung
Konkuk University, Korea
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ORCID:0000-0002-6331-9495
Research Topics: Marketing Channel Strategy, Retail Competition, Product Line Design

Associate Professor Molan Kim
Ulsan National Institute of Science and Technology (UNIST), Korea
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Research Topics: Marketing Strategy, Digital Marketing, Marketing Ethics

Associate Professor Jaewon Yoo
Soongsil University, Korea
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ORCID:0000-0002-4019-5987
Research Topics: Sales Marketing, CRM, Marketing Analytics

EDITORIAL BOARD MEMBERS

Associate Professor Victor A. Barger
University of Wisconsin-Whitewater, USA
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ORCID:000-0001-5367-3645
Research Topics: Consumer Behavior, Digital Marketing, Language, Sociolinguistics, Social Media Listening, Artificial Intelligence, Machine learning, and Natural Language Processing

Professor Jinhee Choi
Korea University Business School, Korea
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ORCID:0000-0002-2196-6117
Research Topics: Consumer Goal Pursuit, Consumer Decision Making, Product Display

Professor Jeonghye Choi
Yonsei University, Korea
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Research Topics: Digital Marketing, Digital Content, Digital Healthcare

Associate Professor Tuck Siong Chung
ESSEC Business School, Singapore
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ORCID:0000-0002-2202-4420
Research Topics: Marketing and Data Analytics, Marketing Models, Marketing Strategy

Assistant Professor Tatiana Dyachenko
University of Georgia, USA
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ORCID: 0000-0001-8819-6578
Research Topics: Quantitative Methods and Modeling of Consumer Behavior, Bayesian Analysis, Choice Modeling, Conjoint Analysis

Dr. Urandelger Gantulga
National University of Mongolia, Mongolia
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ORCID: 0000-0003-0095-5539
Research Topics: Consumer Behavior, Services Marketing, Digital Marketing

Associate Professor Ty Henderson
University of Texas at Austin, USA
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Research Topics: Social Choice/Embedded Premiums, Sales Promotion, Non-Compensatory Choice, Bayesian Econometrics, Statistical Models of Behavior

Professor Akihiro Inoue
Keio University, Japan
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Research Topics: Market Share Models, Market Response, Consumer Preferences

Assistant Professor Esther Kang
University of Cologne, Germany
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ORCID: 0000-0002-9625-3103
Research Topics: Consumer Learning and Memory, Consumer Motivation, Digital Marketing

Associate Professor Alex Jiyoung Kim
Sungkyunkwan University, Korea
Website | E-Mail:
Research Topics: Digital Marketing, Marketing Strategy, Advertising

Assistant Professor Jeeyeon Kim
National Sun Yat-Sen University, Taiwan
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ORCID: 0000-0002-4818-4385
Research Topics: Digital Marketing, Omnichannel Retailing, Mobile App, Big Data/Log Data Analytics, Text-Mining, Image Processing, Social Media, Influencers, Martech, Adtech

Assistant Professor Min Jung Kim
Manhattan university, USA
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ORCID: 0000-0003-2301-1127
Research Topics: Consumer Financial Decision-Making; Logo design/redesign, Cultural Differences

Assistant Professor Soo Kim
Nanyang Business School, Singapore
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ORCID: 0000-0003-2073-2949
Research Topics: Symbolic Consumption, Social Signaling, Interpersonal Relationships

Assistant Professor Sun Ah Kim
Concordia University, Canada
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Research Topics: Consumer Information Search and Choice, Bayesian Methods, Technology and Policy on Consumer Choice

Assistant Professor Sunghoon Kim
Arizona State University, USA
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Research Topics: Marketing Analytics, Unstructured Text Data Analysis and Digital Marketing Topics

Assistant Professor Youngju Kim
NEOMA Business School, France
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Research Topics: Demand Model and Choice Model, Bayesian Analysis, Food Labeling, Sustainable Products

Associate Professor Alok Kumar
University of Nebraska-Lincoln, USA
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Research Topics: Business-to-Business Relationships, Distribution Channels, Supply Chain Relationships, and Marketing Strategy

Dr. Kyuseop Kwak
University of Technology Sydney, Australia
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ORCID: 0000-0001-7631-6472
Research Topics: Consumer Choice Models Based on Consumer Behavior and Economic Theory

Associate Professor JaeHwan Kwon
Baylor University, USA
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ORCID: 0000-0002-0796-3139
Research Topics: Behavioral Experiment, Eye Tracking, Consumer Behavior, Judgment and Decision Making

Dr. Junbum Kwon
University of New South Wales, Australia
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ORCID: 0000-0002-1017-6849
Research Topics: Content Analysis in Mass & Social Media, Consumer Purchase Journey, Internet & Mobile Search

Dr. Ohjin Kwon
Central Connecticut State University, USA
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ORCID: 0000-0003-1749-4759
Research Topics: Demand Prediction, Spatial Models, Pricing

Professor Jong-Ho Lee
Korea University Business School, Korea
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ORCID: 0000-0002-3010-2943
Research Topics: Marketing Strategy, Innovation, Digital Marketing

Associate Professor Ju-Yeon Lee
Iowa State University, USA
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Research Topics: Customer Centricity, Business-to-Government (B2G) and Business-to-Business (B2B) Relationships, Digital/Online Channels

Professor Kyoungmi Lee
Seoul National University, Korea
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ORCID: 0000-0002-2133-5438
Research Topics: Marketing Management, Consumer Behavior, Marketing Communications

Assistant Professor Sanghak Lee
Arizona State University, USA
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ORCID: 0000-0002-5883-5065
Research Topics: Direct Utility Models, Bayesian Econometrics and Choice Modeling

Assistant Professor Seung Hwan Lee
Ajou University, Korea
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Research Topics: Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing

Assistant Professor Sungkyu Lee
Akita International University, Japan
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ORCID: 0000-0002-6852-1932
Research Topics: New Product Development, Innovations, Marketing Strategy

Assistant Professor Youseok Lee
Myongji University, Korea
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ORCID: 0000-0002-2882-9481
Research Topics: Marketing Modeling, Entertainment Marketing, High-tech Marketing

Associate Professor Lewis Lim
Nanyang Technological University, Singapore
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Research Topics: Competitive Marketing Strategy, Marketing Organizational Issues

Associate Professor Qing Liu
University of Wisconsin-Madison, USA
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ORCID: 0000-0003-3014-9503
Research Topics: Consumer Choice, Experimental Design, Conjoint Analysis, Bayesian Statistics and Big Data Analytics

Assistant Professor Hyun Chul Maeng
Indian Institute of Management Bangalore, India
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ORCID: 0000-0001-6529-727X
Research Topics: Strategic Communication, Persuasion, Sales management, Pricing Strategy

Associate Professor Dong-Jun (DJ) Min
University of New Orleans, USA
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Research Topics: Consumer Information Processing, Consumer Learning, Memory and Perception, Judgment and Decision Making

Associate Professor Dongwon Min
DanKook University, Korea
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Research Topics: Social Psychology, Experimental Psychology, Health Psychology, Neuropsychology, Media Psychology, Behavioral Science

Associate Professor Risto Moisio
California State University Long Beach, USA
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ORCID: 0000-0001-6155-2093
Research Topics: Consumer Well-Being, Consumer Self-Presentation, Gender, Gift-Giving

Associate Professor Feisal Murshed
Kutztown University, USA
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ORCID: 0000-0001-5185-2834
Research Topics: Marketing Management, M&A, Financial Economics

Professor Jun-Hee Na
Korea National University of Transportation, Korea
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Research Topics: City Branding, Cultural Industry, Consumer Behavior

Visiting Professor Myungwoo Nam
Georgia Institute of Technology, USA
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Research Topics: Psychophysics, Experimental Psychology, Cognitive Science

Professor Sharon Ng
Nanyang Technological University, Singapore
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ORCID: 0000-0003-0883-0167
Research Topics: Cross-cultural Consumer Behavior, Branding, Technology, Sustainability

Associate Professor Yun Kyung Oh
Dongduk Women's University, Korea
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ORCID: 0000-0003-4759-2026
Research Topics: Marketing Analytics, Mobile Marketing, Social Media Engagement

Assistant Professor Kikyoung Park
Gyeongsang National University, Korea
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Research Topics: Processing Fluency, Regulatory Focus, Psychological Pricing, Post-Purchase Behavior, and Donation Behavior

Professor Takuya Satomura
Keio University, Japan
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ORCID: 0000-0002-4016-1082
Research Topics: Quantitative Marketing, Marketing Science, Marketing Research, Choice Modeling

Associate Professor Randall Shannon
Mahidol University, Thailand
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ORCID: 0000-0001-6348-5576
Research Topics: Retailing, Shopping Behavior, Branding, Private Label Brands, Consumer Behavior

Associate Professor Reo Song
California State University Long Beach, USA
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ORCID: 0000-0002-5007-2489
Research Topics: Innovation and Diffusion, International Marketing, Advertising, Social Media, Marketing Strategy, Financial Marketing, Customer Relationship Management (CRM), Machine Learning

Professor Tae Ho Song
Pusan University, Korea
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Research Topics: Marketing Modeling and Engineering, Societal Marketing, Chinese Market

Professor Chenting Su
City University of Hong Kong, Hong Kong, China
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ORCID: 0000-0003-4580-9607
Research Topics: Governance Issues in Supplier-Buyer Relationships, Quanxi Management in Chinese Business Circles (圈子), and Consumer Household Decision Behavior

Associate Professor Yacheng Sun
Tsinghua University, China
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ORCID: 0000-0002-8069-4123
Research Topics: Pricing, Analytical Customer Relationship Management and Online Social Networks

Professor Yongjun Sung
Korea University, Korea
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Research Topics: Branding, Consumer Psychology, New Media

Assistant Professor Chanchal Tamrakar
Georgia Southern University, USA
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ORCID: 0000-0002-4877-3841
Research Topics: Social Media, Marketing Finance Interface, Online Consumer Behavior

Professor Nobuhiko Terui
Tokyo University of Science, Japan
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ORCID: 0000-0003-4868-0140
Research Topics: Text Analysis of Social Media, Statistical Modeling of High Dimensional Sparse Data, Econometric Modeling, Dynamic Consumer Behavior

Professor Nancy Wong
University of Wisconsin-Madison, USA
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ORCID:0000-0002-2431-4069
Research Topics: Consumer Decisions in Healthcare, Personal Finance and Sustainability, Luxury Marketing

Professor Sukki Yoon
Bryant University, USA
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ORCID:0000-0003-0092-1195
Research Topics: Branding, Integrated Marketing Communication, Consumer Psychology, International Advertising, Digital Marketing, Social Marketing

Sunyee Yoon
University at Buffalo, USA
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ORCID:0000-0001-9832-5150
Research Topics: Social Status and Mobility, Cross-Cultural Differences, Materialism

Associate Professor Xu (Vivian) Zheng
City University of Hong Kong, Hong Kong, China
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ORCID:0000-0002-5562-0253
Research Topics: Interorganizational Relationship Governance (e.g., franchising), GIS-Informed Location Choices and Their Impacts on Firms’ Financial Performance and Survival, Conflict Management, Institutional Environment