EDITOR-IN-CHIEF
Professor Woojung Chang University of Seoul, Korea Website | ORCID:0000-0003-1591-2216 Research Topics: Marketing Strategy, Customer Participation, Human-Computer Interaction
CO-EDITORS
Associate Professor Minki Kim KAIST College of Business, Korea Website | ORCID: 0000-0001-8696-2494 Research Topics: Digital Marketing, Artificial Intelligence, Quantitative Marketing Methods
Assistant Professor Jaehoon Lee Florida International University, Miami, FL Website | ORCID: 0000-0002-3514-8000 Research Topics: Consumer Psychology and Behavior
Associate Professor Choongbeom (CB) Choi, Ph.D. Dept. of Hospitality and Tourism Mgmt Website | ORCID: 0000-0002-7379-2331 Research Topics: Hospitality and Tourism Management, Revenue Management, Behavioral Pricing
ASSOCIATE EDITORS
Professor Hwan Chung Konkuk University, Korea Website | ORCID:0000-0002-6331-9495 Research Topics: Marketing Channel Strategy, Retail Competition, Product Line Design
Professor Jin Ho Jung Ohio Northern University Website | ORCID:0000-0002-3937-0215 Research Topics: Service Marketing, Sales Management, Marketing Research, Meta-Analysis
Associate Professor Min Jung Kim Manhattan university, USA Website | ORCID: 0000-0003-2301-1127 Research Topics: Consumer Financial Decision-Making; Logo design/redesign, Cultural Differences
Associate Professor Molan Kim Ulsan National Institute of Science and Technology (UNIST), Korea Website | Research Topics: Marketing Strategy, Digital Marketing, Marketing Ethics
Associate Professor Dong-Jun (DJ) Min University of New Orleans, USA Website | Research Topics: Consumer Information Processing, Consumer Learning, Memory and Perception, Judgment and Decision Making
Professor Justin Paul University of Puerto Rico, San Juan, PR, USA Website | ORCID: 0000-0001-5062-8371 Research Topics: Consumer Behavior, International Business, Systematic Literature Review
Professor Dongwoo Shin the University of Seoul, Korea Website | ORCID: N/S Research Topics: Goal Oriented Consumption, Social Identity and Marketing Communication
Associate Professor Reo Song California State University Long Beach, USA Website | ORCID: 0000-0002-5007-2489 Research Topics: Innovation and Diffusion, International Marketing, Advertising, Social Media, Marketing Strategy, Financial Marketing, Customer Relationship Management (CRM), Machine Learning
Professor Wonjoo Yun Hankuk University of Foreign Studies, Korea Website | ORCID:0009-0007-6089-0760 Research Topics: Marketing Strategy, Social Media, Content
EDITORIAL BOARD MEMBERS
Associate Professor Victor A. Barger University of Wisconsin-Whitewater, USA Website | ORCID:000-0001-5367-3645 Research Topics: Consumer Behavior, Digital Marketing, Language, Sociolinguistics, Social Media Listening, Artificial Intelligence, Machine learning, and Natural Language Processing
Assistant Professor Jing Chen Wagner College, USA Website | ORCID: 000-0002-8519-9359 Research Topics: Artificial Intelligence in Marketing, Dynamic Marketing Capabilities, Frontline Employee, Salesforce Management
Professor Yoon-Na Cho Hongik University, South Korea Website | ORCID: 0000-0001-8225-1425 Research Topics: Judgment and decision making, consumer wellbeing, sustainability
Assistant Professor Yuna Choe Baylor University, USA Website | ORCID: 0000-0002-9430-9476 Research Topics: Consumer Financial Decision Making, Mental Accounting, Judgment and Decision Making
Professor Jinhee Choi Korea University Business School, Korea Website | ORCID:0000-0002-2196-6117 Research Topics: Consumer Goal Pursuit, Consumer Decision Making, Product Display
Professor Jeonghye Choi Yonsei University, Korea Website | Research Topics: Digital Marketing, Digital Content, Digital Healthcare
Associate Professor Tuck Siong Chung ESSEC Business School, Singapore Website | ORCID:0000-0002-2202-4420 Research Topics: Marketing and Data Analytics, Marketing Models, Marketing Strategy
Assistant Professor Tatiana Dyachenko University of Georgia, USA Website | ORCID: 0000-0001-8819-6578 Research Topics: Quantitative Methods and Modeling of Consumer Behavior, Bayesian Analysis, Choice Modeling, Conjoint Analysis
Dr. Urandelger Gantulga National University of Mongolia, Mongolia Website | ORCID: 0000-0003-0095-5539 Research Topics: Consumer Behavior, Services Marketing, Digital Marketing
Professor Eunjoo Han The Pennsylvania State University, Erie Website | ORCID: 0000-0003-3775-997X Research Topics: Sustainable consumption, Charitable giving, AR technologies and consumer choice, Consumer goals and motivation
Associate Professor Ty Henderson University of Texas at Austin, USA Website | Research Topics: Social Choice/Embedded Premiums, Sales Promotion, Non-Compensatory Choice, Bayesian Econometrics, Statistical Models of Behavior
Professor Akihiro Inoue Keio University, Japan Website | Research Topics: Market Share Models, Market Response, Consumer Preferences
Associate Professor Jung Min Jang Brunel University of London, United Kingdom Website | ORCID:0000-0001-5010-4340 Research Topics: Consumer Psychology, Marketing Communication, Consumer Information Processing, and Decision Making
Associate Professor Seongsoo (Simon) Jang Cardiff University, United Kingdom Website | ORCID: 0000-0002-5948-0876 Research Topics: Digital Marketing, Retail Marketing, Charity Marketing, Tourism/Hospitality Analytics
Assistant Professor Dain Jung Liaoning University, China Website | ORCID: 0000-0002-8202-9506 Research Topics: Applied Microeconomics, Quantitative Marketing
Assistant Professor Esther Kang University of Bristol, United Kingdom Website | ORCID: 0000-0002-9625-3103 Research Topics: Consumer Learning and Memory, Consumer Motivation, Digital Marketing
Associate Professor Alex Jiyoung Kim Sungkyunkwan University, Korea Website | Research Topics: Digital Marketing, Marketing Strategy, Advertising
Professor Dong Hoo Kim Chung-Ang University, Korea Website | ORCID: 0000-0001-9079-8404 Research Topics: Brand communications, New Media, Consumer psychology
Associate Professor of Marketing Ho Kim University of Missouri-St. Louis Website | ORCID: 0000-0001-8743-428X Research Topics: Causal Inference Methods in Panel Settings, Time-Series Modeling, Digital Marketing, Social Media, Word-of-Mouth, Online Search, Advertising, Marketing for Newspapers and Print Media, Content Mining
Professor Hyejin Kim KAIST, Korea Website | ORCID: 0000-0001-8586-5625 Research Topics: Machine Learning Appplications, Artificial Intelligence, Unstructured Data Analytics
Assistant Professor Hye-Young Kim London School of Economics and Political Science, United Kingdom Website | ORCID: n/a Research Topics: Judgment and decision making, consumer wellbeing, sustainability
Assistant Professor Jeeyeon Kim La Trobe University, Australia Website | ORCID: 0000-0002-4818-4385 Research Topics: Digital Marketing, Omnichannel Retailing, Mobile App, Big Data/Log Data Analytics, Text-Mining, Image Processing, Social Media, Influencers, Martech, Adtech
Associate Professor Jin-Woo Kim Georgia Southern University, Statesboro, GA Website | ORCID:0009-0005-6613-3062 Research Topics:Advertising, Marketing Strategy
Associate Professor Kyoungmi (Kate) Kim University of Wisconsin-Eau Claire, USA Website | ORCID: 0000-0003-3004-4971 Research Topics: Adoption Process, Decision-Making Models, Smart Objects
Associate Professor Min Gyung Kim Hongik University, Sejong, Korea Website | ORCID: 0000-0002-1648-7138 Research Topics: Services Marketing, Emotion, Sensory Marketing, Sustainability
Assistant Professor Soo Kim Nanyang Business School, Singapore Website | ORCID: 0000-0003-2073-2949 Research Topics: Symbolic Consumption, Social Signaling, Interpersonal Relationships
Assistant Professor Sun Ah Kim UNSW Sydney, Australia Website | Research Topics: Consumer Information Search and Choice, Bayesian Methods, Technology and Policy on Consumer Choice
Assistant Professor Sunghoon Kim Arizona State University, USA Website | Research Topics: Marketing Analytics, Unstructured Text Data Analysis and Digital Marketing Topics
Assistant Professor TaeWoo Kim UTS (University of Technology Sydney), Australia Website | Research Topics: Impact of Artificial Intelligence and New Technologies on Consumer Decision Making, Consumer Persuasion
Assistant Professor Taeyeon Kim Korea University, Korea Website | ORCID: 0009-0005-6455-789X Research Topics: Consumer psychology, New media psychology, Advertising psychology
Assistant Professor Youngju Kim Chung-Ang University, Korea Website | Research Topics: Demand Model and Choice Model, Bayesian Analysis, Food Labeling, Sustainable Products
Associate Professor Youngseon Kim Central Connecticut State University, New Britain, CT, U.S.A Website | ORCID: 0000-0001-9187-4528 Research Topics: Status consumption, Cultural influence, Brand extensions, Nonprofit arts organization marketing
Assistant Professor Guihan Ko University of Leicester, United Kingdom Website | ORCID: 0000-0001-9836-2891 Research Topics: Marketing strategy, New product development and Innovation, Entrepreneurship
Associate Professor Alok Kumar University of Nebraska-Lincoln, USA Website | Research Topics: Business-to-Business Relationships, Distribution Channels, Supply Chain Relationships, and Marketing Strategy
Dr. Kyuseop Kwak University of Technology Sydney, Australia Website | ORCID: 0000-0001-7631-6472 Research Topics: Consumer Choice Models Based on Consumer Behavior and Economic Theory
Associate Professor JaeHwan Kwon Baylor University, USA Website | ORCID: 0000-0002-0796-3139 Research Topics: Behavioral Experiment, Eye Tracking, Consumer Behavior, Judgment and Decision Making
Dr. Junbum Kwon University of New South Wales, Australia Website | ORCID: 0000-0002-1017-6849 Research Topics: Content Analysis in Mass & Social Media, Consumer Purchase Journey, Internet & Mobile Search
Dr. Ohjin Kwon Central Connecticut State University, USA Website | ORCID: 0000-0003-1749-4759 Research Topics: Demand Prediction, Spatial Models, Pricing
Assistant Professor Hyejin Lee Sungkyunkwan University, Korea Website | Research Topics: The Impact of Cultural Values, Power Distance Belief, The Impact of Technology
Professor Jong-Ho Lee Korea University Business School, Korea Website | ORCID: 0000-0002-3010-2943 Research Topics: Marketing Strategy, Innovation, Digital Marketing
Associate Professor Ju-Yeon Lee Iowa State University, USA Website | Research Topics: Customer Centricity, Business-to-Government (B2G) and Business-to-Business (B2B) Relationships, Digital/Online Channels
Professor Kyoungmi Lee Seoul National University, Korea Website | ORCID: 0000-0002-2133-5438 Research Topics: Marketing Management, Consumer Behavior, Marketing Communications
Assistant Professor Sanghak Lee Arizona State University, USA Website | ORCID: 0000-0002-5883-5065 Research Topics: Direct Utility Models, Bayesian Econometrics and Choice Modeling
Assistant Professor Seung Hwan Lee Ajou University, Korea Website | Research Topics: Marketing Modeling, Behavioral Economics, Digital/Service Industry, Pricing
Assistant Professor Sungkyu Lee Akita International University, Japan Website | ORCID: 0000-0002-6852-1932 Research Topics: New Product Development, Innovations, Marketing StrategyAssistant Professor Youseok Lee Myongji University, Korea Website | ORCID: 0000-0002-2882-9481 Research Topics: Marketing Modeling, Entertainment Marketing, High-tech Marketing
Associate Professor Joon Ho Lim Illinois State University, USA Website | ORCID:0000-0001-7704-1829 Research Topics: Nutrition Labeling, Data Breach, Brand Logo, Retailing
Associate Professor Lewis Lim Nanyang Technological University, Singapore Website | Research Topics: Competitive Marketing Strategy, Marketing Organizational Issues
Associate Professor Qing Liu University of Wisconsin-Madison, USA Website | ORCID: 0000-0003-3014-9503 Research Topics: Consumer Choice, Experimental Design, Conjoint Analysis, Bayesian Statistics and Big Data Analytics
Assistant Professor Hyun Chul Maeng Indian Institute of Management Bangalore, India Website | ORCID: 0000-0001-6529-727X Research Topics: Strategic Communication, Persuasion, Sales management, Pricing Strategy
Associate Professor Dongwon Min DanKook University, Korea Website | Research Topics: Social Psychology, Experimental Psychology, Health Psychology, Neuropsychology, Media Psychology, Behavioral Science
Associate Professor Risto Moisio California State University Long Beach, USA Website | ORCID: 0000-0001-6155-2093 Research Topics: Consumer Well-Being, Consumer Self-Presentation, Gender, Gift-Giving
Associate Professor Feisal Murshed Kutztown University, USA Website | ORCID: 0000-0001-5185-2834 Research Topics: Marketing Management, M&A, Financial Economics
Professor Jun-Hee Na Korea National University of Transportation, Korea Website | Research Topics: City Branding, Cultural Industry, Consumer Behavior
Visiting Professor Myungwoo Nam Georgia Institute of Technology, USA Website | Research Topics: Psychophysics, Experimental Psychology, Cognitive Science
Professor Sharon Ng Nanyang Technological University, Singapore Website | ORCID: 0000-0003-0883-0167 Research Topics: Cross-cultural Consumer Behavior, Branding, Technology, Sustainability
Professor Yun Kyung Oh Dongduk Women's University, Korea Website | ORCID: 0000-0003-4759-2026 Research Topics: Marketing Analytics, Mobile Marketing, Social Media Engagement
Assistant Professor Eunho Park University of Texas at San Antonio, USA Website | ORCID:0000-0002-1056-4972 Research Topics: Online Communities, Digital Marketing, Healthcare Marketing
Assistant Professor Hee Mok Park University of Manitoba, Canada Website | ORCID: 0000-0003-1813-8174 Research Topic: Models of Social Network and Peer Effects, Digital Marketing, Causal Inference
Assistant Professor Kikyoung Park Gyeongsang National University, Korea Website | Research Topics: Processing Fluency, Regulatory Focus, Psychological Pricing, Post-Purchase Behavior, and Donation Behavior
Professor Takuya Satomura Keio University, Japan Website | ORCID: 0000-0002-4016-1082 Research Topics: Quantitative Marketing, Marketing Science, Marketing Research, Choice Modeling
Associate Professor Randall Shannon Mahidol University, Thailand Website | ORCID: 0000-0001-6348-5576 Research Topics: Retailing, Shopping Behavior, Branding, Private Label Brands, Consumer Behavior
Associate Professor Hyunju Shin Kennesaw State University, USA Website | ORCID: 0000-0002-6338-801X Research Topics: Services marketing, Brand Management, Luxury, Sustainability
Dr. Seong Kyoung Shin Bowling Green State University, USA Website | ORCID: 0009-0008-7942-0580 Research Topics: Empirical Modeling, Marketing Analytics and Causal Inference, focusing on Target Marketing, Healthcare Marketing and Digital Marketing
Professor Synthia Sohyoun Shin California State University, Chico, USA Website | Research Topics: Marketing Strategy, CSR/CSIR, Crisis Communication, Political Consumerism, Marketing Communication
Professor Tae Ho Song Pusan University, Korea Website | Research Topics: Marketing Modeling and Engineering, Societal Marketing, Chinese Market
Professor Chenting Su City University of Hong Kong, Hong Kong, China Website | ORCID: 0000-0003-4580-9607 Research Topics: Governance Issues in Supplier-Buyer Relationships, Quanxi Management in Chinese Business Circles (圈子), and Consumer Household Decision Behavior
Assistant Professor Wangsuk Suh Kennesaw State University, USA Website | ORCID: 0009-0005-4696-001X Research Topics:Artificial Intelligence, Behavioral Pricing, Research Methods
Associate Professor Yacheng Sun Tsinghua University, China Website | ORCID: 0000-0002-8069-4123 Research Topics: Pricing, Analytical Customer Relationship Management and Online Social Networks
Professor Yongjun Sung Korea University, Korea Website | Research Topics: Branding, Consumer Psychology, New Media
Professor Nobuhiko Terui Tokyo University of Science, Japan Website | ORCID: 0000-0003-4868-0140 Research Topics: Text Analysis of Social Media, Statistical Modeling of High Dimensional Sparse Data, Econometric Modeling, Dynamic Consumer Behavior
Professor Nancy Wong University of Wisconsin-Madison, USA Website | ORCID:0000-0002-2431-4069 Research Topics: Consumer Decisions in Healthcare, Personal Finance and Sustainability, Luxury Marketing
Assistant Professor Jaewon Yoo National Tsing Hua University, Taiwan Website | ORCID: 0000-0003-1582-0020 Research Topics: Digital/Data-Driven Marketing, Causal Inference, Economic and Societal Impacts of Innovation, Technological Platforms (social, crowd-based, sharing economy)
Professor Sukki Yoon Bryant University, USA Website | ORCID:0000-0003-0092-1195 Research Topics: Branding, Integrated Marketing Communication, Consumer Psychology, International Advertising, Digital Marketing, Social Marketing
Associate Professor Sunyee Yoon University at Buffalo, USA Website | ORCID:0000-0001-9832-5150 Research Topics: Social Status and Mobility, Cross-Cultural Differences, Materialism
Associate Professor Xu (Vivian) Zheng City University of Hong Kong, Hong Kong, China Website | ORCID:0000-0002-5562-0253 Research Topics: Interorganizational Relationship Governance (e.g., franchising), GIS-Informed Location Choices and Their Impacts on Firms’ Financial Performance and Survival, Conflict Management, Institutional Environment
