About This Journal

Mission and Objectives

Our mission is devoted to advancing the practice, research, and theory of marketing in Asia and around the world. As a flagship journal of the Korean Marketing Association (KMA), the AMJ is the leading primary source of information about new innovations in marketing practice and research in Asia.

Our objective is to serve academia, practitioners, policy makers, and other stakeholders around the world by identifying issues associated with the rapidly changing and growing Asian market, developing knowledge about real-world marketing problems, and bridging the gap between theory and practice. We want to continuously publish articles that have rigor and relevance.


We continue to welcome articles in areas reflecting major trends in the business environment and practices of the Asian market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Open Access Policy

The AMJ is an open access journal, therefore, the articles will be freely available to everyone, including those who don’t subscribe to AMJ. To cover the cost of publishing, authors pay an article submission and publication fee. See fees in the page of submission guideline.

Benefits of open access

  • High visibility: The article is made freely available via AMJ web sites.
  • Self-archiving policy: Authors can post the final, published PDF of their article on a website, institutional repository, or other free public server
  • Authors of manuscripts accepted for publication in AMJ grant first publication rights to AMJ, but retain copyright with a Creative Commons license. Third party use is defined by the Creative Commons user license.