About This Journal

Mission and Objectives

Our mission is devoted to advancing the practice, research, and theory of marketing in Asia and around the world. As a flagship journal of the Korean Marketing Association (KMA), the AMJ is the leading primary source of information about new innovations in marketing practice and research in Asia.

Our objective is to serve academia, practitioners, policy makers, and other stakeholders around the world by identifying issues associated with the rapidly changing and growing Asian market, developing knowledge about real-world marketing problems, and bridging the gap between theory and practice. We want to continuously publish articles that have rigor and relevance.


We continue to welcome articles in areas reflecting major trends in the business environment and practices of the Asian market. We publish case studies as well as high-quality original research presenting conceptual models, theories, methodologies, empirical results, and applications on any aspect of marketing. We are open to all methodologies (i.e., qualitative, quantitative, and mixed), but manuscripts should have conceptual rigor and potential to impact marketing theory and practice.

Open Access Policy

The AMJ is an open access journal, therefore, the articles will be freely available to everyone, including those who don’t subscribe to AMJ. To cover the cost of publishing, authors pay an article submission and publication fee. See fees in the page of submission guideline.

Benefits of open access

  • High visibility: The article is made freely available via AMJ web sites.
  • Self-archiving policy: Authors can post the final, published PDF of their article on a website, institutional repository, or other free public server.
  • AMJ is preserved in CLOCKSS and Portico, the two leading preservation archives that guarantee persistent access for the very long term.
  • Archiving Policy

    Articles from the journal are placed in the world’s major library catalogs and databases (OCLC Worldcat, ProQuest’s Summon, Ex Libris’s Primo, and EBSCO Discovery). KIJOMS is preserved in CLOCKSS and Portico, the two leading preservation archives that guarantee persistent access for the very long term. Articles also receive Digital Object Identifiers (DOIs) from the CrossRef organization to ensure they can always be found.


    Copyright to all published AMJ articles lies with the Korean Marketing Association (KMA), and all authors should agree to the copyright transfer during the submission process.


    Asia Marketing Journal (AMJ) published by Korean Marketing Association (KMA) is an open access journal. All articles are published under the terms of the Creative Commons Attribution License (CC-BY). This license permits unrestricted use, distribution, and reproduction provided that the authors, citation details and publisher are clearly identified. For any reuse or distribution, make clear that the article is made available under a Creative Commons Attribution License (CC-BY).

    Subject Areas

  • Marketing Analytics
  • Communications
  • Consumer Behavior
  • Digital Marketing
  • NPD and Innovation


The journal does not accept adverts from third parties.