Most Popular Papers *
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
Mufida Sekardhani and Sujin Song
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior
Aisena Ivanova and Grimm Noh
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han
The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi
The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park
Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 09/15/22.
