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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee

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How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?
Jeongbin Whang

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Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang

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Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
Kwanho Suk

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Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
Sinae Lee and Dongwon Min

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Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
Molan Kim

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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor

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Editorial: Together with the Asia Marketing Journal
Jaewon Yoo, Woo Jin Choi, and Minki Kim

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Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
THI TUYET NHUNG TRAN

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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim