Most Popular Papers *
Do People Really Care if it's Phygital Retail? Exploring the Relationship Between Customer Experiences and Customer Behaviors
LiMei Liu and Seong Ho Lee
The Impact of Online Behavioral Advertising on Consumer Attitude and Impulse Buying: The Moderating Role of Privacy Concerns
Elisa Legros, Yoonju Han, and Jeong Eun Park
The Impact of Model Pose on Consumer Perceptions of Price: A Perceived-Power Perspective
JeongGyu Lee and Dong Hoo Kim
From Limited Control to Green Empowerment: The Motivational Synergy of Fresh Starts in Predicting Environmental Action
Seon Min Lee and Seungwoo Chun
Reuse Intentions for Carsharing Services: A Hierarchical Model of Perceived Benefits, Risks, and Individual Differences
Bo Liu, Sang-Eun Byun, and Sookeun Byun
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
How Google Advertisements Attract Consumers' Call-to-action and Electronic Word-of-mouth
Tser-Yieth Chen, Hsueh-Ling Wu, and Jiun-Hua Yun
How Trust in Human-like AI-based Service on Social Media Will Influence Customer Engagement: Exploratory Research to Develop the Scale of Trust in Human-like AI-based Service
Jin Jingchuan and Shali Wu
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
The Effect of eWOM on Movie Sales Considering Competition and Culture
JungWon Lee and Cheol Park
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 10/08/24.
