Most Popular Papers *
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
Can AI-Generated Ads With Future Predictions Drive Higher Donations Than Human-Created Ads?
Chaewon Song and Sujin Song
The Impact of Fear of Aging on Luxury Consumption Among Middle-Aged Women
Jiyeon Lee, Xiaofei Wu, and Dongwoo Ko
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
The Price of Expectation: How Luxury Consumers React to Quality Crises
Jeong Ah Yoo, Daye Hong, and Yoon Hi Sung
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 07/01/26.
