Most Popular Papers *
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
Sinae Lee and Dongwon Min
Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Editorial: Together with the Asia Marketing Journal
Jaewon Yoo, Woo Jin Choi, and Minki Kim
Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
THI TUYET NHUNG TRAN
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/01/23.