Most Popular Papers *
Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
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The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi
I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han
The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
Tae Hee Park and Dongho Yoo
Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
Yayu Yuan and Janghyuk Lee
Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
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» Updated as of 05/06/22.