Most Popular Papers *
Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga
Authentic Information on the Back Label of Wine Bottle
Beomjoon Choi and Jaewoo Joo
The Aggregate Impact of Consumer Reviews on Market Outcome in Differentiated Products Market
Jun B. Kim
Who Makes You More Disappointed? The Effect of Avatar Presentation, Company Market Status, and Agent Identity on Customers’ Perceived Service Quality and Satisfaction of Online Chatting Services
Sangwoo Park, Woo Jin Choi, and Dongwoo Shin
The Effect of Adding Novel Attributes to Hedonic vs. Utilitarian Base: Role of Holistic vs. Analytic Thinking Style
Juyon Lee and Wujin Chu
Does Political Orientation Affect the Evaluation of Artificial Intelligence?
Haejoo Han, Sujin Park, and Kyoungmi Lee
Retail Employees’ Ethical Value and Climate on Multidimensional Job Satisfaction: A Comparative Study with B2B Employees
Hyowon Hyun, Jungkun Park, Jihwan Yum, and Sangwoo Lee
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 11/16/21.
