Most Popular Papers *
Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does It Affect Viewer Stickiness and Purchanse Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
Are More Followers Always Better? The Non-Linear Relationship between the Number of Followers and User Engagement on Seeded Marketing Campaigns in Instagram
Suyoung Moon and Shijin Yoo
What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim
Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model
Masaki Toyama
BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
Sharon Blady
Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories
Kyunghee Bu and Luri Lee
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach
Hyunwoo Jung, Yiling Li, and Jeonghye Choi
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers
Urandelger Gantulga and Munkhbayasgalan Ganbold
Mobile Banking Service in Mongolia: The Role of Online Convenience on the Acceptance and Use Behavior
Aisena Ivanova and Grimm Noh
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 02/06/23.
