Most Popular Papers *
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
“It’s a dupe, not a counterfeit!” an exploration of motives for dupe consumption motives
Jungyong Ahn
Smart Tourism Technology and Sustainable Tourism: Creating Vivid Memories to Drive Tourists' Behavioural Intention
Hatane Semuel, Regina Jokom, Trixie Nova Bella Tandijaya, and Sienny Thio
The Afterlife of Luxury: Triggers, Intentions, and Channel Preference in China's Resale Boom
Junfeng Shi and Dehua Xia
Bridging the Intention-Behavior Gap in Adopting Zero-Waste Grocery Retail Store
Elizabeth Jacob and Salil Sahadevan
Detrimental Impact of Waiting on Dining Experiences: Evidence from Online Restaurant Reviews
Jooa Baek and Yeongbae Choe
From Emotions to Impulse: A Serial Mediation Approach in TikTok Live Commerce
Amrul Asraf Mohd-Any, Moniruzzaman Sarker, and Shaoxuan Lu
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
Bright Shadows, Fresh Appeal: How Shadow Brightness Shapes Perceptions of Fresh Products
Jonghee Kum, Hyewon Cho, and Hyejin Lee
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 10/08/26.
