• Home
  • Search
  • Browse Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content
  • Home
  • My Account
Asia Marketing Journal
  •  
  •  

Home > JOURNAL

 

Most Popular Papers *

PDF

Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee

PDF

How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?
Jeongbin Whang

PDF

Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
Jeeyeon Kim, Jui-Ting Liu, and Sue Ryung Chang

PDF

Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
Kwanho Suk

PDF

Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
Sinae Lee and Dongwon Min

PDF

Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
Molan Kim

PDF

Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor

PDF

Editorial: Together with the Asia Marketing Journal
Jaewon Yoo, Woo Jin Choi, and Minki Kim

PDF

Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
THI TUYET NHUNG TRAN

PDF

What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/01/23.

 
 
  • Journal Home
  • About This Journal
  • Editorial Board
  • Information for Authors
  • Information for Reviewers
  • Ethical Publication Policy and Procedures
  • Contact Information
  • Submit Article
  • Author Fees
  • Most Popular Papers
  • Receive Email Notices or RSS

 

Search

Advanced Search

ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
Elsevier - Digital Commons

Home | My Account | Accessibility Statement

Privacy Copyright

Korean Marketing Association