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Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
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Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
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Trans-Parasocial Relation Between Influencers and Viewers on Live Streaming Platforms: How Does it Affect Viewer Stickiness and Purchase Intention?
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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
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Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude toward Discount Code Use
Mira Lee and Taehee Park

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Editorial: Introducing a Special Issue on Sustainability, Ethics, and ESG Marketing for the New Decade
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BTS from “N.O” to “ON” and BEyond: Innovation in Effective Mental Health Messaging and Modelling
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Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
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Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
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