Most Popular Papers *
Enhancing Customer Happiness Through Corporate Social Responsibility: Unveiling the Impact of CSR on Customer Well-Being
Cheonglim Lee, Yongju Kwon, and Youjae Yi
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Uncovering the Relationship between ESG Practices and Firm Value: The Role of Reputation and Industry Sensitivity
Yanghee Kim, Hojoon Jang, and Junhee Seok
Motives for Consumer Behavioral Engagement on Brand-Related Social Media Content : A Study Based on Organismic Integration Theory and Personality
Chi T.K Nguyen and Jusik Park
Scripting the Meaning: The Influence of Brand Name Script on Brand Meaning and Brand Attitude
Olga Roshchupkina and Gi-Du Kang
Jay-Customer Behavior's Influence on Job Stress and Customer Orientation: Perceived Organizational Support's Moderating Effect
Li Mei Liu, Seong Ho Lee, and Jin Choi
Do CSR Activities Improve Short-Term Financial Performance? Competitive Mediating Effects of Job Satisfaction
JungWon Lee and Cheol Park
The Asymmetric Effects of Identity Salience on Judgement: The Role of Valence and Attribute Congruence
DaHee Han and Claire Heeryung Kim
Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor
* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 01/29/24.