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Asia Marketing Journal
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Most Popular Papers *

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Editorial: Asia Marketing Journal makes outstanding achievements in 2021
Ji Hee Song

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Predicting RFID Adoption Towards Urban Smart Mobility in Ulaanbaatar, Mongolia
Urandelger Gantulga, Burmaa Sample, and Ariunsaikhan Tugsbat

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The Impact of Privacy Control on Users' Intention to Use Smart Home Internet of Things (IoT) Services
Mingyung Kim and Bo Reum Choi

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I can’t believe online. A study on how negative reviews move online shoppers to offline channel
Hyo-Jeong Kim and Sang man Han

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The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park

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What Improves Customer Satisfaction in Mobile Banking Apps? An Application of Text Mining Analysis
Yun Kyung Oh and Jung-Min Kim

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Donation Levels in Cause-Related Marketing (CRM): The Impact of Donation levels, Consumer Support and Self-Expressive Cues on Perceived Benefits and Perceived Monetary Sacrifice
Tae Hee Park and Dongho Yoo

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Research Note: Assessing the Impact of K-pop on the Sales of Korean Brands: A Case of Automobile in the U.S. Market
Yayu Yuan and Janghyuk Lee

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Social Influence, Xenocentrism and Status Consumption on Purchase Intention: In the Case of Women’s Imported Handbags
Munkhbayasgalan Ganbold and Urandelger Gantulga

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Labour of Love: Fan Labour, BTS, and South Korean Soft Power
Jasmine Proctor

* Based on the average number of full-text downloads per day since the paper was posted.
» Updated as of 05/06/22.

 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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