Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 24, Issue 3 (2022)
Articles
Is the Peak-Affect Important in Fast Processing of Visual Images in Printed Ads? : A Comparative Study on the Affect Integration Theories
Kyunghee Bu and Luri Lee
The Effect of Lockdown Repeal on Socialization: Bayesian Multilevel Difference-in-Differences Approach
Hyunwoo Jung, Yiling Li, and Jeonghye Choi
Empirical Study on the Acceptance of Mobility as a Service (MaaS) Based on the UTAUT2 Model
Masaki Toyama
Factors Influencing Foreign Products Purchase Intention of Mongolian Consumers
Urandelger Gantulga and Munkhbayasgalan Ganbold
