Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 27, Issue 2 (2025)
Articles
Does Your Company Care about the Fears of Pandemic for Salespeople? Insights from Pandemic Demands and Resources
Ihsan Ullah Jan, Seonggoo Ji, and Changju Kim
Market Power Versus Regulation Forces: The Impact of Antitrust Regulation on Software Firms
Gwona Ko, Boreum Choi, Wooje Cho, and Young Bong Chang
A Study on Consumer-Avatar Interactions in the Metaverse: Implications for Marketing Strategies
Sunmin Kim, Ji Hyeon Heo, and Ji Hee Song
How Implicit Theories Can Enhance or Reduce Charitable Behavior
Yoni Yoon and Jongwon Park
K means clustering analysis for Chinese tourists' segmentation on duty-free personal luxury goods purchasing intentions in the Asia-Pacific region
Feng Hui, Piang-or Loahavilai, Nopasit Chakpitak, and Tirapot Chandarasupsang
SME Marketing Performance: A Mixed-Method Study on Resilient Compositional Capability
Sugianto Sugianto, Ramadania Ramadania, and Wenny Pebrianti
