Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 24, Issue 4 (2022) ICAMA Special Issue: Sustainability, Ethics, and ESG Marketing for the New Decade
Editorial
Articles
Sustainability of Traditional Retail in an Emerging Market: A Conceptual Framework Applied to a Vietnamese Wet Market
THI TUYET NHUNG TRAN
Research Notes
Rules Of Attraction: Females Perception of Male Self-Representation in a Dating App
Olga Roshchupkina, Olga Kim, and Eun-Ju Lee
Regular Articles
Differential Impact of Customer Equity Drivers on Satisfaction: The Case of China’s Telecommunications Industry
HaeJin Seo, Linlin Fu, and Tae Ho Song
