Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 28, Issue 1 (2026)
Articles
Are You Ready to Embrace AI-Generated Art? Exploring the Differential Effects of AI Versus Human Agents on Consumer Response
Seojin Stacey Lee, Yaeri Kim, and Kiwan Park
Unpacking Virtual Influencer Persuasiveness: Effects of Social Attributes, Self-Congruence, and Attachment on Brand Attitude and Purchase Intention
You Jin Song and Sejung Marina Choi
Does AI-Driven Empathy Work in Healthcare Marketing? The Impact of Cognitive and Affective Empathy in Chatbots and the Moderating Role of Illness Type
Jee Won Kim, Yeonsoo Kim, and Jino Chung
Temporal Dynamics of Online Shopping: A Multidimensional Clustering Approach for Optimizing Time-Specific Advertising Strategies
Hye Ra Oh and Yunjae Cheong
Exploring the Relationship Between ESG Activities and Firm Performance: The Carrot and Stick Approach
Jeongbin Whang, Jong-Ho Lee, and Jaeho Lee
Price Endings of Online and Offline Retailers: Round and Just-Below Pricing
Kwanho Suk, Gaeun Kim, Dongwon Lee, and Xuanting Jin
