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Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.

Asia Marketing Journal
ISSN: 2765-6500 (online)
4 issues per year (April, July, October, January)

Current Issue: Volume 24, Issue 3 (2022)

Articles