Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by KMA (Korean Marketing Association), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.

Asia Marketing Journal
ISSN: 2765-6500 (online)
4 issues per year (April, July, October, January)

Current Issue: Volume 23, Issue 4 (2021)



The Safety Paradox of Self-Driving Cars
Yeh Jun Lee and Jongwon Park