Asia Marketing Journal (AMJ) is a double-blind refereed journal for which all manuscripts are reviewed by Editorial Review Board members and ad hoc reviewers. AMJ is published on a quarterly basis by the Korean Marketing Association (KMA), the largest scholarly and professional organization devoted to Marketing area in South Korea. Since 1998, AMJ has published leading-edge articles and cases which have the potential to impact academics and practice in the Marketing field.
Asia Marketing Journal ISSN: 2765-6500 (online) 4 issues per year (April, July, October, January)
Current Issue: Volume 28, Issue 3 (2026)
Articles
The Afterlife of Luxury: Triggers, Intentions, and Channel Preference in China's Resale Boom
Junfeng Shi and Dehua Xia
Smart Tourism Technology and Sustainable Tourism: Creating Vivid Memories to Drive Tourists' Behavioural Intention
Hatane Semuel, Regina Jokom, Trixie Nova Bella Tandijaya, and Sienny Thio
Bright Shadows, Fresh Appeal: How Shadow Brightness Shapes Perceptions of Fresh Products
Jonghee Kum, Hyewon Cho, and Hyejin Lee
Risk, Benefit, and Trust in Emotionally Intense Services: A Moderated Mediation Model of Home-Based Palliative Care Adoption in China
Cong Zhuang, Wenfeng Wei, and Kyung-Min Kim
Bridging the Intention-Behavior Gap in Adopting Zero-Waste Grocery Retail Store
Elizabeth Jacob and Salil Sahadevan
When Going Alone Feels Right: The Effect of Solo Cues on Interest in Attending Cultural Events
Inyoung Lee and Sang-Hoon Kim
