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Volume 20, Issue 4 (2018)

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Pioneering New Markets
Shijin Yoo, Myung Soo Kang, and Minjeong Kim

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You Want More When You Have Something in Your Hand
Hakkyun Kim, Youngjee Han, and Eunmi Jeon

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Labeling and Customer Loyalty
Zheltauova Gulzira and Sang-Lin Han