Volume 20, Issue 4 (2018)
Articles
Pioneering New Markets
Shijin Yoo, Myung Soo Kang, and Minjeong Kim
The Synergy Effect of a Corporate-Level Loyalty Program Integration on Customer Equity
Dae-Yun Park and Shijin Yoo
You Want More When You Have Something in Your Hand
Hakkyun Kim, Youngjee Han, and Eunmi Jeon
Labeling and Customer Loyalty
Zheltauova Gulzira and Sang-Lin Han
