Volume 22, Issue 1 (2020)

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The Detrimental Effect of Customer Demotion on Customer Profitability in Hierarchical Loyalty Programs
Woojung Chang

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Muscling My Way to My Positive Future: Physical Exertion of Strength and Preference for Risk
Eunice Kim Cho and Hee-Kyung Ahn

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Effect of Social Norm on Consumer Demand: Multiple Constraint Approach
Sungjee Choi, Inwoo Nam, and Jaehwan Kim

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Happiness from What We Have and What We Experience: Attribute Non-alignability Increases Anticipated Satisfaction from Experiential Purchases
Minhee Kim and Hee-Kyung Ahn

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ASIA MARKETING JOURNAL Vol.22 No.1 목차