Volume 22, Issue 2 (2020)
Articles
Wear Your Heart on Your Sleeve: Exploring Moral Identity as a Moderator Across CSR Authenticity, Consumer Admiration, and Engagement in the Fashion Industry
Edward Jung and Suna La
The Role of Imagery vs. Analytical Advertisement on New Products Evaluation
Juyon Lee and Wujin Chu
Vying with IKEA: HANSSEM’s Competitive Advantage at Marketing Frontier
Sang Yong Kim and Seung Min Lee
