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Home > JOURNAL > Vol. 22 (2020) > Iss. 3

 

Volume 22, Issue 3 (2020)

Articles

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Impact of Negative Word of Mouth on Firm Value
Jaihyun Jeon, Byung-Do Kim, and Junhee Seok

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Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics
HaeJin Seo, Tae Ho Song, and Wang Li

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Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility
Yinnan Li, Jongsung Kim, and Young Woo Lee

PDF

Understanding Brand Image from Consumer-generated Hashtags
Keeyeon Ki-cheon Park and Hye-jin Kim

PDF

How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed?
Sang mi Lee and Sang man Han

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ASIA MARKETING JOURNAL Vol.22 No.3 목차

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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