Volume 22, Issue 3 (2020)
Articles
Impact of Negative Word of Mouth on Firm Value
Jaihyun Jeon, Byung-Do Kim, and Junhee Seok
Effect of Cause-Related Marketing in the Chinese Market: Moderating Effects of Product Type and Regional Characteristics
HaeJin Seo, Tae Ho Song, and Wang Li
Marketing Knowledge Management and Innovation Performance: Examining the Moderating Role of Business Environmental Volatility
Yinnan Li, Jongsung Kim, and Young Woo Lee
Understanding Brand Image from Consumer-generated Hashtags
Keeyeon Ki-cheon Park and Hye-jin Kim
How Can Customer Experience on CDJ Be Shaped?: Can Rose Be Tamed?
Sang mi Lee and Sang man Han
