Lee, Sungho; Bu, Kyunghee; Kim, Jaehwan; and Song, Ji Hee
"The Editorial for the Special Session Papers of ICAMA-KAS 2020 International Conference: BTS as a Paradigm Changer in Martech and/or Innovation,"
Asia Marketing Journal: Vol. 22
, Article 10.
Available at: https://amj.kma.re.kr/journal/vol22/iss4/10