Recommended Citation
Ha, Tae Gil; Park, Myung Ho; and Yi, Hui Uk
(2007)
"유머광고 표현유형과 수신자의 기질에 따른 유머광고의 차별적 효과,"
Asia Marketing Journal: Vol. 9
:
Iss.
1
, Article 2.
Available at: https://doi.org/10.53728/2765-6500.1188
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