Volume 11, Issue 2 (2009)
Articles
Marketing Feng Shui to Asia
Bela Florenthal, Noriko Yagi, and Hong Jiang Xu
Doing Business in India
Yong June Kim and Joon Hwan Lee
The Roles of Market-Based Learning and Customer Orientation in Shaping Effective Selling Behavior and Efforts
Jeong Eun Park, Seong Jin Kim, and Sung Ho Lee
Movie Marketing by Showbox
Sang Hoon Kim
인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향
Sang Man Han, Kyoung Cheon Cha, and Jae Weon Hong
The Role of Ethnocentrism and Firms Reputation of a Country of Origin on Consumer Purchase Intention
Nadia Jimenez and Sonia San Martin
Consumer Typology and Online Travel Websites
Hong Youl Ha, Felix Mavondo, and Siva Muthaly
브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과
Sung Youl Jun, Tae Wook Ju, and Do Hyung Kim
Relationships between the Attitude toward Video Games and Use of the Video Game Rating System in Global Markets
Hong Sik Cheon, Ho Chul Shin, and Bong Kun Song
