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Home > JOURNAL > Vol. 11 (2009) > Iss. 2

 

Volume 11, Issue 2 (2009)

Articles

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Marketing Feng Shui to Asia
Bela Florenthal, Noriko Yagi, and Hong Jiang Xu

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Doing Business in India
Yong June Kim and Joon Hwan Lee

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The Roles of Market-Based Learning and Customer Orientation in Shaping Effective Selling Behavior and Efforts
Jeong Eun Park, Seong Jin Kim, and Sung Ho Lee

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Movie Marketing by Showbox
Sang Hoon Kim

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인터넷 정보확산의 성공과 실패에 미치는 사회적 네트워크 영향자의 영향
Sang Man Han, Kyoung Cheon Cha, and Jae Weon Hong

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The Role of Ethnocentrism and Firms Reputation of a Country of Origin on Consumer Purchase Intention
Nadia Jimenez and Sonia San Martin

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Consumer Typology and Online Travel Websites
Hong Youl Ha, Felix Mavondo, and Siva Muthaly

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브랜드의 시장성과 정보가 브랜드 평가에 미치는 효과
Sung Youl Jun, Tae Wook Ju, and Do Hyung Kim

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Relationships between the Attitude toward Video Games and Use of the Video Game Rating System in Global Markets
Hong Sik Cheon, Ho Chul Shin, and Bong Kun Song

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
Elsevier - Digital Commons

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