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Volume 11, Issue 3 (2009)

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A Study on the MOT of Household Telecommunication Services
Minhee Son, Kyesook Han, and Hyoyeol Lim

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기아자동차 SOUL의 혁신적인 제품전략
Doo-Hee Lee, Jong-Ho Lee, and Ki Heung Jeon

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대한항공의 문화마케팅 전략
Chang Jo Yoo, Kwang Ho Ahn, and Dong Hoon Kim

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한국 암웨이 대의명분 마케팅
Chang Jo Yoo, Heung Soo Park, Seong Ho Kang, Kwon, and Su Jung Bae