Volume 14, Issue 3 (2012)
Articles
Keynote Speech at the Fall 2012 KMA Conference
Greg Allenby
A Case Study of Shinsegae E-mart
Chung K Kim, Mi Na Jun, Jeong Soo Han, Kim, Jun Gung Park, and Joshua Y Kim
Optional Tariffs for Channel Coordination
Jae Do Song
Music as a Magical Cue
In Suk Hwang, Eugene J S Won, and Sook Eun Byun
The Interaction Effects of the Shopping Situation and the Product Display Type on the Consumer Response in Mobile Shopping
Seung Hoon Choi, Dong Il Lee, and Hye Jun Lee
Global Marketing Strategies of INNOCEAN Worldwide "Global Marketing Company, INNOCEAN Worldwide
Kyoung Hee Chu, Doo Hee Lee, Jong Ho Lee, and Yoo
Brand Concept Elaboration Strategy for an Extended Brand
Seung Woo Chun, Chang Jo Yoo, Sukek Yu Lee, and Lee
New Product Marketing Strategy
Min Sun Yeu, Doo Hee Lee, Sang Yong Kim, and Yoo
Caffe Bene: Creating Values for Customers
Kwang Ho Ahn, Chang Jo Yoo, and Young Chan Kim
