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Volume 14, Issue 3 (2012)

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A Case Study of Shinsegae E-mart
Chung K Kim, Mi Na Jun, Jeong Soo Han, Kim, Jun Gung Park, and Joshua Y Kim

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Music as a Magical Cue
In Suk Hwang, Eugene J S Won, and Sook Eun Byun

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Brand Concept Elaboration Strategy for an Extended Brand
Seung Woo Chun, Chang Jo Yoo, Sukek Yu Lee, and Lee

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New Product Marketing Strategy
Min Sun Yeu, Doo Hee Lee, Sang Yong Kim, and Yoo

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Caffe Bene: Creating Values for Customers
Kwang Ho Ahn, Chang Jo Yoo, and Young Chan Kim