Volume 14, Issue 4 (2012)
Articles
Brand Revitalization by Strategic Repositioning
Young Sik Shin and Kyoung Cheon Cha
WE CAN Cookies
Dae Ryun Chang and Kyong On Choi
What explains the failure of Google in the Korean market? The Impact of Multicultural PR Strategy
Hye Jung Kim, Won Seok Woo, and Hyoung Goo Kang
The Effect of Emotional Certainty on Attitudes in Advertising
Sang Yong Bok and Dong Won Min
A Moderating Role of Personal Need for Structure on the Effects of Process versus Outcome Simulations on the Evaluation of Really New Products
Jun San Kim, Min Yeosun Yoon, and Min Hi Hahn
How AMOREPACIFIC Became a Globally Successful Cosmetic Company through Unconventional but Sensational Marketing?
Chung K Kim, Jeong Soo Han, Mina Jun, Kim, and Joshua Y Kim
Does Brand Orientation Matter? An Empirical Study of Korean SMEs
Sang Il Park and Mi Jeong Kim
The Benefits of Sales Force Automation Explored
Jeong Eun Park, Betsy Bugg Holloway, and Sung Ho Lee
Inverse Effects of Information
Yong Seok Sohn and Sung Eun Kim
Jeju Air: Branding of a K-Pop Airline
Wu Jin Chu, Eun Soo Baek, and Eyung Pyo Ko
