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Volume 14, Issue 4 (2012)

Articles

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Brand Revitalization by Strategic Repositioning
Young Sik Shin and Kyoung Cheon Cha

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WE CAN Cookies
Dae Ryun Chang and Kyong On Choi

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The Benefits of Sales Force Automation Explored
Jeong Eun Park, Betsy Bugg Holloway, and Sung Ho Lee

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Inverse Effects of Information
Yong Seok Sohn and Sung Eun Kim

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Jeju Air: Branding of a K-Pop Airline
Wu Jin Chu, Eun Soo Baek, and Eyung Pyo Ko