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Home > JOURNAL > Vol. 15 (2013) > Iss. 1

 

Volume 15, Issue 1 (2013)

Articles

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A Case Study of Shanghai Tang
Klaus Heine and Michel Phan

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Innovative Marketing Channel in the South Korean Retail Banking Industry
Hwan Chung, Sang Young Kim, and Chang Jo Yoo

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Increasing Returns to Information and Its Application to the Korean Movie Market
Sang Hoon Kim and You Seok Lee

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A Comparative Analysis on the Competitiveness of Korean and Japanese Fashion Industry by Applying Generalized Double Diamond Model
Mi Young Son and Yokoyama Kenji

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Mixed Products- How Adding Different Attributes Influences Consumer Perceptions and Product Evaluation
You Jae Yi and Sun Hee Muhn

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Empirical research on the influence of spatial competition in the distribution industry on consumer behaviors in South Korea
Su Dong Lee and Woo Hyoung Kim

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An Examination of the Effectiveness of Crisis Response Strategies for Repairing Competence and Integrity Violations
Yen Yi Sung, Han Joon Lee, and Jong Chul Park

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Movie Choice under Joint Decision
Young Ju Kim and Jae Hwan Kim

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TONYMOLY Cosmetic Company
Ji Hee Song and Sung Ho Lee

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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