Volume 15, Issue 2 (2013)
Articles
Success Factors of Paris Baguette`s Bakery Franchise Business
Jae Seok Jeong, Han Nara Jeong, Ki Hyeon Ko, Moon, and Hyoung Goo Kang
Development of a New Direct Marketing Channel in the Chinese Rural Market
Dao Sheng Li and Jin Hwan Hong
Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture
Su Jin Yang and Yun Jung Choi
Differences in Reactions to Sales Promotions
Chang Soo Kim and Myung Soo Jo
From Thinking to Action
Dong Won Min and Hyun Mo Kang
What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?
Hyun Suk Suh and Hyoung Jun Ju
A Study on the Role of Locomotion Orientation as an Antecedent of Salespeople` Selling Behavior
Ihn Goo Lee and Seong Goo Ji
