• Home
  • Search
  • Browse Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content
  • Home
  • My Account
Asia Marketing Journal
  •  
  •  

Home > JOURNAL > Vol. 15 (2013) > Iss. 2

 

Volume 15, Issue 2 (2013)

Articles

PDF

Success Factors of Paris Baguette`s Bakery Franchise Business
Jae Seok Jeong, Han Nara Jeong, Ki Hyeon Ko, Moon, and Hyoung Goo Kang

PDF

Development of a New Direct Marketing Channel in the Chinese Rural Market
Dao Sheng Li and Jin Hwan Hong

PDF

The Effect of P-O Fit on the Frontline Employee`s Boundary Spanning Behaviors
Jae Won Yoo

PDF

Do good return policies work across cultures? Effect of lenient return policies on online shopper perceptions in Eastern culture
Su Jin Yang and Yun Jung Choi

PDF

Differences in Reactions to Sales Promotions
Chang Soo Kim and Myung Soo Jo

PDF

From Thinking to Action
Dong Won Min and Hyun Mo Kang

PDF

What makes Consumers to Prolong their Consumption on Perishable Food beyond Its Expiration Date?
Hyun Suk Suh and Hyoung Jun Ju

PDF

A Study on the Role of Locomotion Orientation as an Antecedent of Salespeople` Selling Behavior
Ihn Goo Lee and Seong Goo Ji

 
 
 
  • Journal Home
  • About This Journal
  • Editorial Board
  • Information for Authors
  • Information for Reviewers
  • Ethical Publication Policy and Procedures
  • Contact Information
  • Submit Article
  • Author Fees
  • Most Popular Papers
  • Receive Email Notices or RSS

 

Search

Advanced Search

ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
Elsevier - Digital Commons

Home | My Account | Accessibility Statement

Privacy Copyright

Korean Marketing Association