Volume 15, Issue 3 (2013)
Articles
Consumer Associative Network Analysis on Device and Service Convergance
Sang Man Han, Jang Hyuk Lee, Sun Young Park, and Jo
Thai Tourists` Souvenir Shopping Experience in Korea
Sirin Poraksa and Hye Jung Cheon
Technology Licensing Agreements from an Organizational Learning Perspective
Jong Kuk Lee and Sang Young Song
Effects of Product Number and Brand Breadth on the Evaluations of an Extended Product
Min Sun Yeu, Hye Yeon Yuk, Bo Ha Kim, Yoo, Seong Wan Cho, Jun Sang Yeo, and Chan Su Park
The Mediating Role of Brand Recall and Brand Attitude in Influencing Purchase Intention in Advergames
Azaze Azizi Abdul Adis and Hyung Jun Kim
Optimality of Customer Relationship Management
Tae Ho Song, Ji Yoon Kim, and Sang Yong Kim
Applying the Multiple Cue Probability Learning
So Won Ahn, Ju Young Kim, and Young Won Ha
