Volume 16, Issue 1 (2014)
Articles
The Application of the Goal-Gradient Hypothesis and the Temporal Construal Theory to Customer Loyalty Programs - Goal Gradient Hypothesis and Temporal Construal Theory
Tae Ho Song and Wooli Ko
Mediating Effects of Green Purchasing Capability on the Organizational Characteristics-Firm Performance Relationship
Soon Hong Min, Su Bin Im, and Ta Tiana Kogan
SNS Effect of the negative event on the Firm Performance
Sang Yong Kim and Da Eun Lee
Measuring the Impact of Competition on Pricing Behaviors in a Two-Sided Market
Min Kyung Kim and Ins Eong Song
Effects of Emotional Regulation Processes onAdaptive Selling Behavior and Sales Performance
Joon Hwan Kim, Sun Gho Lee, Dong Woo Shin, and Song
Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy
Mi Na Jun, Chung K. Kim, Jeong Soo Han, Kim, and Jos Hua Y. Kim
Facebook Users in United Arab Emirates
Somkiat Mansumitrchai, Choo Hui Park, and Candy Lim Chiu
Dark Sides of Engaging in Fan Community of Human Brand
Jeong Soo Han, Chung K. Kim, Mi Yea Kim, Jun, and Jo Shua Y. Kim
The Effect of Perceived Risk, Hedonic Value, and Self-Construal on Attitude toward Mobile SNS
Ji Yoon Kim and Sang Yong Kim
The Impacts of Changes in Brand Attributes on Financial Market Valuation of Korean Firms
Hee Tae Lee and Byung Do Kim
SK Energy"s Customer Satisfaction
Min Sun Yeu, Doo Hee Lee, and Jae Hwan Kim
Hyundai Motor's Global Marketing Strategy
Woo Seong Kang, Young Chan Kim, and Chang Jo Yoo
Bullsone Inc.
Sung Tai Hong, Young Seok Son, and Woon Bong Na
