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Volume 16, Issue 1 (2014)

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Strong Attachment toward Human Brand and Its Implication for Life-Satisfaction and Self-efficacy
Mi Na Jun, Chung K. Kim, Jeong Soo Han, Kim, and Jos Hua Y. Kim

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Facebook Users in United Arab Emirates
Somkiat Mansumitrchai, Choo Hui Park, and Candy Lim Chiu

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Dark Sides of Engaging in Fan Community of Human Brand
Jeong Soo Han, Chung K. Kim, Mi Yea Kim, Jun, and Jo Shua Y. Kim

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SK Energy"s Customer Satisfaction
Min Sun Yeu, Doo Hee Lee, and Jae Hwan Kim

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Hyundai Motor's Global Marketing Strategy
Woo Seong Kang, Young Chan Kim, and Chang Jo Yoo

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Bullsone Inc.
Sung Tai Hong, Young Seok Son, and Woon Bong Na