Volume 16, Issue 2 (2014)

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Social Supports from Organization and Customer
Jae Won Yoo

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Impact of Pursuing Goals on Customer Channel Preference
Dao Sheng Li, Hyun Joung Lee, and Jin Hwan Hong

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The Influence of the Relationship between Consumer and Tie-in Promotion on Loyalty
Eun Mi Lee, Hyun Hee Park, and Jung Ok Jeon

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Consumer Locus of Control as a Moderator of the Relationship between Mood and Consumers` Likelihood to Purchase
Felix Septianto, Minghao Huang, and Jaeseok Jeong