Volume 16, Issue 3 (2014)
Articles
How consumer characteristics moderate time effects on online purchase preference
Zhen Li and Lin Huang
To Bid or Not to Bid?
Yingying Ma and Luping Sun
Organizational Learning as Catalyst to Technological Innovation
Jongbae Kim and David Wilemon
Automotive telematics market segmentation based on quality expectations
Dayoung Kim, Donghee Kim, and Jungsuk Oh
Cultural Tunneling Effect
Seungkook Roh
Successful Brand Revitalization of Parkland through Brand Repositioning Strategy
Jung Ok Jeon, Hyung-Shik Jung, Sukekyu Lee, and Lee
