Volume 16, Issue 4 (2014)
Articles
The Effect of Congruency and Familiarity of Background Music in TV Advertising on the Music’s Role as a Retrieval Cue
Insuk Hwang and Hwa-Kyung Kim
Sales People as Emotional Laborers
JungKun Park, Weon Sang Yoo, and Brian Rutherford
Event Valence Matters
Hyejin Lee and Jinhee Choi
A Case Study of Hyundai Motors
Myounghwa Choi, Yoonseo Lee, Kay Ryung Koo, and Lee
Aekyung : Design Innovation on New Product Development
Changjo Yoo, Kyungdo Park, and Yeonjin Cho
