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Home > JOURNAL > Vol. 17 (2015) > Iss. 1

 

Volume 17, Issue 1 (2015)

Articles

PDF

A Study on Green Consumer Segmentation Based on Socio-Demographics and Behavioral Responses
Young Doo Kim

PDF

How to Build a Learning Capability for Innovation? A Framework of Market-Based Learning Process
Hyun Jung Lee, Jeong Eun Park, and Jae Hyun Pae

PDF

Can Brand Equity Explain Excess Behavioral Loyalty?
Sang Uk Jung

PDF

The Lifespan of Social Hub In Social Networking Sites
Sangman Han, Christopher L. Magee, and Yunsik Kim

PDF

Effects of Temporal Distance on Brand Extension Evaluation
Kiwan Park

PDF

Sales Control Systems and Behavioral Responses
Jaewon Yoo

PDF

Consumer Reactions to Products of Social Enterprises
Sangman Han, Jongyoung Lee, Jungyun Kang, and Kim

PDF

KOREAN MARKETING ASSOCIATION 제17권 제1호 목차

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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