Volume 17, Issue 2 (2015)
Articles
The Conceptualization and Development of Advertisement-Evoked Imagination Scale
Ike Janita Dewi and Swee-Hoon Ang
Internal Service Recovery’s Influence on Frontline Service Employees’ Satisfaction and Loyalty
Taeshik Gong
The Impact of Servicescape on Customer Experience Quality through Employee-to-customer Interaction Quality and Peer-to-peer Interaction Quality in Hedonic Service Settings
Beomjoon Choi and Hyun Sik Kim
Priority Factors of Service Recovery Strategy in Distribution Channel
Sang-Lin Han, Kyung Sik Jung, Myoung Soung Lee, and Lee
