Volume 17, Issue 4 (2015)
Articles
Can Threatened Moral Self Make People Prefer Ecological Product?
Zhuomin Shi, Wanyi Zheng, and Ning Yang
Solving the Mystery of Consistent Negative/Low Net Promoter Score (NPS) in Cross-Cultural Marketing Research
Sanjay Seth, Don Scott, Chad Svihel, and Shigematsu
K-Pop Music Worldwide and Digital Marketing Role in Brazil
Patricia Portugal Marques de C and Sang Yong Kim
A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility
Chungyeol Lee, Dae Ryun Chang, Nayeon Kim, and Lee
