Volume 18, Issue 1 (2016)
Articles
Exploring the Customization Decision Support System Using Waypoint Solutions
Akinori Ono, Kiyokazu Matsuura, Seiji Endo, and Nakagawa
Interaction Effects of Arousal Level of Positive Ambient Emotion and Advertisement Type on Product Evaluation
Nak Hwan Choi and Tamir Oyunbileg
The Impact of Patent Infringement Litigation on Customer-Based Brand Equity
Ju Pin Chou, Jeonpyo Noh, and Jiyeon Choi
National Culture and Relational Selling
Jeong Eun Park and George D. Deitz
