Volume 18, Issue 2 (2016)
Articles
Give a Man a Fish or Teach Him to Fish
Seo Young Kim and Youjae Yi
Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce
Sang-Lin Han and Hyo-Ju Park
Do Sales of an Extended Brand Affect Popularity of its Original?
Sang-Hoon Kim, Ji-Su Yi, and Joyo Ohm