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Home > JOURNAL > Vol. 18 (2016) > Iss. 2

 

Volume 18, Issue 2 (2016)

Articles

PDF

Give a Man a Fish or Teach Him to Fish
Seo Young Kim and Youjae Yi

PDF

Effects of Technology Readiness on User Perceptions and Use Intention of Mobile Social Commerce
Sang-Lin Han and Hyo-Ju Park

PDF

Do Sales of an Extended Brand Affect Popularity of its Original?
Sang-Hoon Kim, Ji-Su Yi, and Joyo Ohm

PDF

A Comparative Study on Antecedents to the Customer Satisfaction with Cross-Border E-commerce in Korea and China
Bai Ting and Inwoo Nam

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ASIA MARKETING JOURNAL Vol.18 No.2 목차

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
Elsevier - Digital Commons

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