Volume 18, Issue 3 (2016)
Articles
Effective Demand Lifting through Pre-Launch Movie Marketing Activities
Tae Ho Song, Shijin Yoo, and Janghyuk Lee
The Influence of Love versus Lust on Consumer Judgments
Jung-Yun Kang and Young-Jee Han
Why Consumers Use Mobile Commerce?
Sang-Lin Han, T. P. Thao Nguyen, and V. Anh Nguyen
