Volume 18, Issue 4 (2016)
Articles
Marketing Research Trends and the Top 100 Research-Active Scholars in Asia During 2011~2016
Jaihak Chung
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Eun Young Lee, Shijin Yoo, and Dong Wook Lee
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim, Janghyuk Lee, and Sang Yong Kim
A Direct Utility Model with Dynamic Constraint
Byungyeon Kim, Takuya Satomura, and Jaehwan Kim
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Min-Sun Lee and Jihye Park
