Volume 18, Issue 4 (2016)
Does the Variance of Customer Satisfaction Matter for Firm Performance?
Eun Young Lee, Shijin Yoo, and Dong Wook Lee
Impacts of Reward Accrual Effort on Redemption Behavior in a Multi-Vendor Loyalty Program
Ji Yoon Kim, Janghyuk Lee, and Sang Yong Kim
Television Shopping at Home to Alleviate Loneliness Among Older Consumers
Min-Sun Lee and Jihye Park