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Home > JOURNAL > Vol. 19 (2017) > Iss. 1

 

Volume 19, Issue 1 (2017)

Articles

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The Impact of Consumer Evaluation on the Cause-Related Marketing
Chia-Lin Lee

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How Network Structure Impacts Firm Performance
Kyunghee Kim, Jeongtae Kim, Junhong Min, and Ryu

PDF

Peer Effects in Service Usage
Sangyoung Song

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To Conform or Not to Conform : Mixed Conformity Model
Yongjee Han

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ASIA MARKETING JOURNAL Vol.19 No.1 목차

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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