Volume 19, Issue 2 (2017)
Articles
Distinguishing Online Opinion Leaders
Yukyung Lee, Minjung Park, and Subin Im
Do We Always Hope to Become “Better” When We Experience Envy? Effects of Incidental Envy and Social Context on Self-Improvement Behavior
Y. Jin Youn and Kiwan Park
The Reversed Effects of Advertising of Socially Controversial Products on Endorsers
Seoyoung Hwang, Junghoon Moon, Hyun Joo Lim, and Jeong
