Volume 19, Issue 3 (2017)
Articles
Overcoming the Cause Marketing Paradox
Shinhyoung Lee and Youjae Yi
Effect of Motivation Type and Reward Uncertainty on Consumers’ Marketing Promotion Participation
Yan-Jie Zhang, Youseok Lee, and Sang-Hoon Kim
Effects of Individual Difference on Organizational Difference: Perceived Training Effectiveness Model for Organizational Performance
Beenish Malik, Jahanvash Karim, Tayyaba Noreen, and Han
