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Home > JOURNAL > Vol. 19 (2017) > Iss. 4

 

Volume 19, Issue 4 (2017)

Articles

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The Impact of Crisis Responsibility and Risk Perception on Communication Behavior Intention in SNS
Eun Mi Lee

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Consumer Value and Social Media Usage on Luxury Product for Vietnamese Consumers
Hyowon Hyun, JungKun Park, Tuan Ba Pham, and Ren

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Effects of Channel Structure on the Quality Competition of Exclusively Distributed Products
Yeong Seon Kang

PDF

Examining Decision-Making of Participating in Open Innovation Platform
Insoo Son, Jong-Ho Lee, and Dongwon Lee

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Consumer Values and Green Consumption
Hyun Ju Lee and Seong-Yeon Park

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ASIA MARKETING JOURNAL Vol.19 No.4 목차

 
 
 
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ISSN (Online):
2765-6500

ISSN (Print):
1598-7868

 
Asian Marketing Journal is licensed under a CC BY 4.0 license
 
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