Volume 20, Issue 1 (2018)
Articles
Corporate Brand Management of SK
Jinyong Lee
Product Classifications Revisited with Transparency Effect
Jaebeom Suh, Dawn Deeter Schmelz, Taehyun Suh, and Jin
A Study on Linking Korean Wave and Corporate Image on Country Image, Perceived Quality
Sang Mook Kim, Joo Nam Kim, and Min Jae Park
